Swooped · 2 hours ago

Senior Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Lead the charge in creating and executing content strategies for lead generation and borrower engagement across multiple channels: website, social media, email, and more.

Develop engaging content that resonates with real estate entrepreneurs and supports loan product awareness—consider blog posts, case studies, landing pages, videos, podcasts, and more.

Collaborate closely with sales, business development, and cross-functional teams to ensure marketing aligns with organizational goals and drives conversions.

Build relationships with brokers and origination partners to grow engagement and loyalty through tailored marketing support and resources.

Execute social media strategies, enhance community engagement, and monitor key metrics to refine approaches for maximum reach.

Plan and execute virtual and in-person events, such as webinars and conferences, to increase visibility and connect with potential borrowers, brokers, and partners.

Analyze performance and report on key metrics to adjust campaigns, optimize content, and improve overall marketing impact.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingContent CreationBrand ManagementRelationship ManagementSEOEvent PlanningSocial Media MarketingHubSpotHootsuiteCanvaGoogle AdsGoogle AnalyticsInfluencer MarketingPaid Media StrategiesReal Estate MarketingFintech Marketing

Required

5+ years of experience in brand management, content creation, and digital marketing, ideally in the real estate, lending, or fintech industry.

Proven ability to create compelling content across multiple platforms, including blogs, social media, and email marketing.

Experience in relationship management with brokers, partners, and referral sources, including strategies for engagement and retention.

Strong knowledge of digital marketing tools (e.g., HubSpot, Hootsuite, Canva, Google Ads), SEO, and analytics (e.g., Google Analytics, social media insights, email metrics).

Proven experience in planning and executing virtual and in-person events like webinars, conferences, and meetups.

Excellent communication skills, with the ability to craft messages that resonate with various customer segments.

Proven leadership in managing projects and teams, with the capability to take ownership and drive initiatives to completion.

Experience in lending, real estate, or fintech marketing.

Familiarity with paid media strategies and managing ad campaigns.

Experience with influencer marketing and growing brand exposure through strategic partnerships.