Ultima Genomics · 21 hours ago

Senior Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$115K/yr - $155K/yr

8+ years exp

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Responsibilities

Support the planning, production, and implementation of marketing activities per the strategic plan to support on-market and new products.

Stay informed on industry trends and emerging technologies to maintain relevant and forward-looking marketing strategies.

Manage lead generation methods, including webinars, email marketing, social media, website content optimization, blog writing and digital ad placements.

Support tradeshow attendance by developing show strategy and executing on key deliverables, including the generation of presentations, landing pages, handouts, social, and outreach emails

Develop content for product positioning, including brochures, web landing pages, and FAQs.

Share ownership and production of marketing materials and sales enablement tools with product managers including video scripts, infographics, advertisements, emails

Leverage marketing tools and software, including CRM systems (e.g. SFDC), marketing automation platforms (e.g. Mailchimp, Marketo), analytics tools, content management systems, and social media (e.g. Hootsuite) to effectively segment customers, personalize marketing efforts, and optimize engagement and retention rates

Develop and execute effective marketing campaigns for on-market and new products, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives

Collaborate with R&D and commercial to ensure marketing efforts are in alignment with company objectives

Provide regular reports on marketing performance and use data-driven insights to refine strategies for continuous improvement, with a focus on strategy, awareness, lead generation, and conversion.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Omnichannel marketingLife Science/Biotech experienceMarketing automation toolsCRM systemsCampaign managementWebinarsSocial media marketingContent development

Required

Bachelor's degree is required.

Deep experience in omnichannel marketing and building effective communication strategies is essential

Proficiency in marketing automation and CRM tools (e.g., Mailchimp, Marketo, Salesforce)

Demonstrated track record of conducting webinars, social media channel cultivation, production of marketing/sales support materials

Excellent organizational skills and attention to detail

Ability to multitask and work at a high standard, perform consistently under pressure along with pre-determined deadlines and work without supervision

Creative thinker, exceptional storyteller and communicator

Strong interpersonal skills and capable of influencing cross-functional teams, including interfacing with key internal and external stakeholders

Ability to travel domestically and internationally up to 20%