WineFetch · 2 days ago

Senior Marketing Manager

Remote - CAN

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

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Responsibilities

Develop, manage and execute marketing plans, programs and multi-channel campaigns that factor in business group priorities and marketing objectives. Track and analyze results to inform decision-making.

Develop and refresh product positioning, messaging, and go-to-market strategies for our enterprise solutions product suite.

Develop marketing collateral such as videos, email outreach, case studies, blog posts, long-form content, etc. that educates and engages the target audience and aligns with brand guidelines.

Co-host and plan episodes for the Power to Build Show podcast, which features executives and thought leaders in the homebuilding industry.

Plan, launch and host thought leadership and product webinars.

Oversee corporate social media accounts and growth strategy.

Represent marketing in relevant business group leadership meetings and sales meetings, providing marketing updates and capturing stakeholder updates for sharing with the broader marketing team.

Manage two full-time team members: Business Development Representative and Marketing Coordinator.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketingMarketing automationSalesforce.comGoogle AnalyticsDigital advertisingSEMSocial mediaWebinarsAccount-based MarketingMarketoHomebuilding experienceProject managementTeam management