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Company

Providence Health & Services · 1 day ago

Senior Marketing Manager DIG - Remote

Beaverton, OR

Full-time

Remote

Senior Level, Lead/Staff

$39.02/hr - $96.32/hr

8+ years exp

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Responsibilities

Analyzing data from current campaigns to evaluate performance, identifying areas for optimization to improve key metrics

Informing new campaign builds by interpreting data insights and trends, continually refining strategies to meet audience needs

Contributing to A/B testing initiatives by helping to define hypotheses, assess variables, and analyze results to inform content strategy

Informing audience segmentation by understanding user motivations and tailoring content to address specific audience needs and behaviors

Developing copy strategies that effectively reach and resonate with target audiences, tailoring messaging to align with varied motivations and engagement preferences

Customizing campaign and email marketing copy to support different stages of the user journey, reinforcing key messaging and calls to action

Ensuring planning follows the appropriate campaign development process and ensures campaigns are executed on time and on budget

Participating in key strategic meetings and forums to ensure a constant and trusted presence for the marketing function and provides sound marketing counsel, advice and strategic input in support of operations

Ensuring all marketing activities are in alignment with current brand guidelines and will identify, inventory and proactively manage the multiple consumer messaging touch points

Working directly with creative services and other vendors to brief in and manage the development of necessary signage and appropriate collateral materials

Playing an important coordination role to ensure all marketing activities and messages are aligned in market and that campaign objectives are clearly stated, measured and reported appropriately

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing campaign managementAudience segmentationContent strategyData analysisA/B testingCopywritingHealthcare marketingMarketing tech stackAdobe AnalyticsCollaborative skills

Required

Bachelor's Degree Marketing, Business or related field. Or equivalent educ/experience

Experience building complex marketing plans and reporting on the results.

Proven marketing campaign management experience.

Preferred

8 years In a marketing leadership role.

Healthcare marketing or healthcare leadership.

Skilled writer and editor

Experience building complex marketing plans and reporting on the results with a track record in content marketing and distribution, growth marketing, and data analysis

Proven marketing campaign management experience

Experience working within a marketing tech stack, including various analytics platforms like GA4 and Adobe Analytics

Strong proficiency in using data to inform content strategies and optimize campaign performance

Skilled in developing targeted copy strategies and understanding audience segmentation

Excellent analytical and problem-solving skills, with the ability to turn insights into action

Collaborative and customer-centric, with a talent for developing compelling, tailored content that aligns with audience needs and business objectives