Weights & Biases · 3 days ago

Senior Marketing Operations Manager (Remote)

United States

Full-time

Remote

Senior Level, Lead/Staff

$120K/yr - $168K/yr

9+ years exp

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Artificial Intelligence (AI)Data Visualization

Comp. & Benefits

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Responsibilities

Lead and develop the architecture and strategy for Weights & Biases’ marketing technology, focusing on core systems that align with our go-to-market operations.

Build and execute on a cohesive marketing technology roadmap, with a focus on tool evaluation, system integrations, automation processes, and lead processing.

Manage marketing database operations and support data requests such as segmentation and list creation to enhance targeting and campaign performance.

Create and manage KPIs, dashboards, and data visualizations to monitor business health, including database hygiene, website metrics, lead scoring, and campaign performance.

Develop and implement solutions to optimize critical systems and workflows, ensuring smooth and efficient marketing operations.

Support lead generation efforts by leveraging tools like Marketo, HubSpot, and Salesforce to capture and nurture demand.

Collaborate with Sales, Revenue Operations, Data In Science, and Partner teams to understand and address challenges affecting the marketing-sales pipeline.

Partner with Events and Demand Generation teams to streamline lead management from events and facilitate landing page creation and related operational tasks.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketing operationsMarketing technology platformsMarketoHubSpotSalesforceGDPRCCPAData governanceData insights

Required

9+ years of experience in B2B marketing operations, ideally within a high-growth SaaS environment.

Proven expertise in marketing technology platforms, particularly Marketo, HubSpot, and Salesforce, with experience in a demand generation context.

Hands-on experience with GDPR, CCPA, or other privacy regulations and a solid understanding of data governance best practices.

Strong analytical skills with the ability to translate data into actionable insights and optimize marketing processes.

Experience navigating and contributing to high-growth, rapidly changing environments, ideally having witnessed transitions across funding rounds or other expansion phases.

Effective communicator and collaborator, able to work across functions to align marketing objectives with sales and product goals.

Experience working cross-functionally with stakeholders at all levels.