SpyCloud · 1 week ago

Senior Marketing Operations Manager

Austin, TX

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Oversee the marketing technology stack to ensure seamless integration and optimization of tools such as Salesforce, Marketo, and Outreach.

Implement and manage databases, ensuring data accuracy and completeness.

Utilize analytics to provide actionable insights into marketing campaign performance and customer behavior.

Design and execute marketing campaigns including but not limited to email programs, email nurture management webinar programs, inbound form processing etc.

Develop and refine workflows for automation, improving efficiency and scalability of marketing efforts.

Enhance lead management processes including lead scoring, routing, and nurturing to improve sales alignment and conversion rates.

Manage and iterate upon existing SDR processes, automations and Sequences within Outreach.

Ensure all marketing operations comply with industry standards and legal regulations.

Stay updated on best practices and emerging trends in marketing technology.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SalesforceMarketoMarketing operationsData managementCampaign executionProject management

Required

Bachelor's degree in Marketing, Business Administration, or a related field.

5+ years of experience in marketing operations, particularly in a technology-driven environment.

Proficient in using marketing automation and CRM tools such as Salesforce, Marketo, and Outreach.

Strong analytical skills with a proven ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

Excellent communication and interpersonal skills.

Proven ability to manage multiple projects simultaneously while maintaining strict attention to detail.