New York Life Insurance Company · 2 days ago

Senior Marketing Performance Analytics and Insights

United States

Full-time

Remote

Senior Level

$90K/yr - $130K/yr

5+ years exp

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Responsibilities

High degree of responsibility for leveraging database querying, navigating and analyzing data, summarizing and presenting results

Develop and present actionable recommendations on omni-channel/omni-tool/Test & Learn/UAT and A/B testing results

Provide data-driven recommendations on marketing tools deployment optimization

Use critical thinking and performance analytics to drive post-campaign evaluations in support of making valuable strategic decisions that drive growth and innovation

Analytically assist in creating client and customer segmentation (industry, market segment, workforce composition, purchasing profiles, etc.) to maximize ROI by optimizing assets scope value

Optimize marketing active assets repository based on inventory usage trends

Analyze and provide recommendations on marketing asset delivery lead times with continuous improvement in mind

Collaborate closely with internal and external partners to understand business needs and provide analytical support that delivers results

Assist with planning strategic marketing initiatives by telling the story with data

Provide analytical support for marketing project management function

Understand competitive environment, including emerging solutions, and work to differentiate NYL GBS services and solutions, as well as identifying opportunities for innovation

Demonstrate company values, including teamwork and enterprise view, and drive a high-performance culture

Collaborate and partner with multiple matrix partners to inform strategy and programs as well as leverage and share best practices, prioritize deliverables, and align on value

Develop a deep understanding of the NYL GBS client (employer), producer, and customer (employee) needs, values and relationships.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data-driven performance analyticsGroup Insurance industry knowledgeDatabase queryingBusiness Intelligence softwareQuantitative skillsAdvanced Excel skillsPowerPoint skillsCustomer focusGoal-oriented