ITW · 1 week ago
Senior Marketing Specialist
Appleton, WI
Full-time
Onsite
Senior Level
5+ years exp
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Responsibilities
Own assigned product families, ensuring all published content related to those families is up to date and accurate. Partner with product managers to help grow product families through content marketing and communication.
Be part of the GTM process, participate in front-end strategic planning for new product launches.
Collaborate with the agency to plan and execute marketing campaigns for both new and existing products.
Review and approve social media posts, newsletter content, articles, and other content to ensure brand consistency and campaign goals are met.
Travel as needed to capture video and photography assets for campaigns, as well as assist with VOC efforts.
Participate in our Customer Backed Innovation process by engaging with customers to gather insights and support product innovation.
Communicate with the sales team and distribution partners, providing updated sales tools and field materials.
Participate in regional events, representing the brand and gathering feedback.
Participate in strategic direction and manage the logistics for trade show presence.
Ensure marketing materials for events are current and effectively showcase our offerings.
Update and maintain the website with new products and marketing resources.
Oversee collateral upkeep, ensuring all materials align with brand messaging and are up-to-date.
Serve as project manager for campaign communications, coordinating with team members to meet deliverables and deadlines.
Qualification
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Required
Minimum 5 years of experience in a product-based, business to business environment
Must be proficient with software collaboration tools including the Microsoft suite
Excellent oral/written communication and group facilitation/presentation skills
Ability to succeed in a fast-moving environment that values an entrepreneurial spirit
Ability and experience to understand technical product-line
Proven ability to analyze current business issues, customer needs and formulate marketing strategies
Demonstrated positive attitude, high motivation, and a strong sense of personal accountability
Motivated team player, solid decision-maker, and highly creative with the ability to inspire a team around the shared vision
Exceptional problem-solving and organizational skills, with acute attention to detail
Up to 25% travel may be required
Preferred
Bachelor’s degree in business (emphasis in marketing preferred)
Company
ITW
ITW (NYSE: ITW) is a Fortune 200 global multi-industrial manufacturing leader with revenues totaling $15.9 billion in 2022.
10,001+ employees
H1B Sponsorship
ITW has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (14)
2022 (19)
2021 (27)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO· undefined
Leadership Team
M
Michael M. Larsen
SVP and CFO
Monica Wright
Global Divisional CFO | Controller
Recent News
2024-11-30
2024-11-24
Company data provided by crunchbase
