TEKsystems ยท 2 days ago
Senior Marketing Specialist
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Information Technology
Insider Connection @TEKsystems
Responsibilities
Design and manage complex, multi-channel campaigns and communication initiatives.
Collaborate with channel managers and vendors across various focus areas of marketing strategy such as SEO/SEM, product lifecycle, and social/PR.
Build effective go-to-market strategies that align with business objectives and remain consistent within the broader marketing framework.
Proactively identify opportunities to enhance marketing effectiveness through data use, channel selection, media strategy, segmentation strategy, and automation.
Forecast, track, evaluate, and present campaign and program performance against industry and historical benchmarks.
Develop and manage long-range marketing plans and production forecasts, including budget management and performance reporting.
Qualification
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Required
Experience in managing multi-channel marketing campaigns
Expertise in SEO/SEM, product lifecycle management, and social media/PR
Ability to build effective go-to-market strategies
Proficiency in data analysis for marketing effectiveness
Strong skills in forecasting, tracking, and performance evaluation
Budget management and long-range marketing planning
Preferred
Google Analytics experience
Worked at Agencies at a contributor level
Passionate about technology
Background understanding of Financial product lines (credit cards, auto loans, brokerage, Personal Loans)
Prefer if they come from the Financial Sector but it's not a requirement
Previous experience in Full life cycle of Paid Media, Content Creation, Search Ads, Email Campaign, Social media, Landing pages, etc.
Company
TEKsystems
At TEKsystems, they understand people. Every year they deploy over 80,000 IT professionals at 6,000 client sites across North America,
H1B Sponsorship
TEKsystems has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (16)
2022 (23)
2021 (45)
2020 (48)
Funding
Current Stage
Late StageRecent News
2024-05-24
Company data provided by crunchbase