Johnnie Studio · 13 hours ago
Senior Marketing Strategist
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years exp
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Responsibilities
Serve as a strategic lead for clients’ digital marketing efforts and strategies
Act as a day-to-day client contact and project lead, leading strategic-focused meetings and presentations
Oversee and execute content and messaging strategies and initiatives including product and service messaging frameworks, proposed content journeys, and audience considerations
Oversee and execute UX and UI strategies and initiatives including web strategies, landing page builds and redesigns and user testing
Development of omnichannel and integrated marketing campaigns against audience needs, including ideal media mix and appropriate content formats
Identification of appropriate strategy success metrics, as well as the construction of the measurement frameworks needed to assess them
Along with editorial and design, ensure alignment of all content assets to respective client strategies and audience considerations
Attend all client download/strategy sessions to consistently strive for alignment and serve as a strategic voice
Provide creative team members the essential information they need to create exceptional work
Remain embedded with the design and editorial teams to ensure projects hold true to strategy from start to finish
Regular gathering of data/assessment of current client asset performance to uncover opportunities to advance all KPIs
Qualification
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Required
8+ years of digital strategy experience at an agency or brand
Expert knowledge of strategic processes and deliverables including content strategy, communication strategy, messaging strategy, UX strategy, and brand strategy
Skilled at overseeing client meetings and presenting strategic and creative work
Ability to work closely with both clients and internal leadership to identify growth opportunities
Strong writing and editing skills
Strategic thinker with the ability to support clients with ideation, goal setting, and project planning
Understanding of quality creative, including editorial, design, UX, video, etc.
Understanding of project management and familiarity with work management platforms, e.g., JIRA, Workamajig, Slack
Strong familiarity with Microsoft Office 365 with a focus on PowerPoint deck builds
Preferred
Experience in B2B marketing and/or experience with large technology companies
Benefits
Competitive medical, dental, and vision benefits
401(k) retirement plan
HSA program
Basic life coverage
Uncapped vacation policy - With structures in place to ensure people deliver a full-time work product and take ample time away!
Company
Johnnie Studio
Johnnie Studio is a specialized marketers agency world to create a transparent studio model rooted in strategy and content services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Travis Stewart
Partner, Creative and Accounts
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