Accelerated Digital Media ยท 1 day ago
Senior Media Strategist
Chicago, IL
Full-time
Remote
Mid, Senior Level
$85K/yr - $98K/yr
3+ years exp
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Responsibilities
Collaborate with clients and internal teams to understand campaign objectives and target audience.
Develop paid media strategies tailored to meet client goals, including budget allocation and channel selection.
Identify key performance indicators (KPIs) and campaign milestones.
Create, set up, and manage paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
Develop ad creatives, including ad copy, images, videos, and landing pages.
Implement audience targeting and segmentation strategies.
Monitor and analyze campaign performance using analytics tools and performance dashboards.
Identify trends and insights, providing recommendations for optimization.
Conduct A/B testing, ad group restructuring, and other optimization techniques.
Manage campaign budgets effectively, ensuring efficient allocation and adherence to financial goals.
Provide recommendations for budget adjustments based on performance data.
Conduct audience research to understand target demographics and behaviors.
Create and refine audience segments to maximize ad relevance and performance.
Implement retargeting and lookalike audience strategies.
Analyze competitors' paid media strategies to identify opportunities and trends.
Stay informed about industry developments and emerging advertising technologies.
Generate regular reports to track KPIs and campaign effectiveness.
Communicate campaign progress, insights, and recommendations to clients and internal stakeholders.
Address client queries and concerns promptly.
Directly manage media strategists to own account execution and client communication.
Qualification
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Required
Bachelor's degree in Marketing, Advertising, Business, or related field
3+ years of agency or client-side experience in digital strategy
A deep understanding of Google Ads, Meta & Programmatic
Strong analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
Creative thinking and ability to develop compelling ad content
Proficiency in digital advertising and social media management platforms
Preferred
Master's degree
Certification in relevant advertising platforms (e.g., Google Ads, Facebook Blueprint)
Familiarity with SEO (Search Engine Optimization)
Benefits
90% company sponsorship for health, dental, and vision
401K with employer match program through Human Interest
Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities
Company
Accelerated Digital Media
Performance marketing agency offering services in search, social and programmatic advertising specializing in high-growth D2C eCommerce.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
