Elastic · 5 hours ago
Senior Outreach.io Program Manager
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AnalyticsCloud Computing
Comp. & Benefits
Insider Connection @Elastic
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Design and continually refine outreach strategies and playbooks, taking into account key variables like inbound/outbound focus, personas, verticals, messaging stages, and solution plays.
Lead all aspects of the daily configuration and performance of Outreach.io, ensuring functionality that meets the evolving business goals while driving measurable results.
Work in partnership with multiple teams synchronize messaging and optimize campaign performance, aligning outreach activities with broader demand generation strategies.
Partner with internal teams to build and run email sequences, LinkedIn outreach, and other prospecting materials. Ensure all content is up-to-date, relevant, and tailored to specific personas and customer segments.
Analyze metrics such as email sequence performance, reply rates, opt-out rates, and A/B test results. Provide data-driven recommendations and insights to refine content, sequences, and processes. Present findings and performance reports to leadership.
Develop training materials and documentation Sales Enablement to enable onboarding of new reps and continuous Outreach.io usage.
Collaborate with marketing and sales leadership to prioritize and define outbound campaigns and set sequence goals aligned with overall business objectives.
Establish and carry out standard processes for Outreach.io content creation, sequence management, and reporting governance to ensure consistency and scalability across teams.
Collaborate with IT and Sales Operations teams to ensure smooth integrations with Salesforce and troubleshoot any system issues that may arise.
Partner with Sales Operations to craft and implement reporting infrastructures that measures the success of outreach programs.
Qualification
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Required
8+ years of B2B SaaS experience, with 2+ years of hands-on experience with the Outreach.io platform.
1+ year in a SDR, Sales, or Field Marketing role using Outreach.io.
Strong proficiency with Salesforce CRM and its integration with sales engagement tools.
Experience configuring and optimizing Outreach.io to meet reporting, workflow, and business requirements.
In-depth understanding of sales and marketing messaging, with the ability to craft compelling, sales-ready content that drives engagement and conversion.
Proven track record analyzing performance data, identify actionable trends, and recommend strategic adjustments.
Experience with A/B testing, conversion tracking, and engagement metrics to optimize sales efforts.
Strong cross-functional partnership skills, with a consistent record of working closely with teams across sales, marketing, and operations.
Excellent interpersonal skills, both verbal and written, and ability to present insights and recommendations to leadership teams.
A proactive problem-solver who can troubleshoot issues, optimize workflows, and continuously look for innovative ways to improve outreach efficiency.
Preferred
Outreach.io Administrator Certification is a significant advantage.
Benefits
Health coverage for you and your family in many locations
Ability to craft your calendar with flexible locations and schedules for many roles
Generous number of vacation days each year
Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
Up to 40 hours each year to use toward volunteer projects you love
Embracing parenthood with minimum of 16 weeks of parental leave
Company
Elastic
Elastic builds software to make data usable in real time and at scale for search, logging, security, and analytics use cases.
Funding
Current Stage
Public CompanyTotal Funding
$162MKey Investors
New Enterprise AssociatesIndex VenturesBenchmark
2018-10-04IPO
2018-05-03Secondary Market
2016-07-01Series D· $58M
Recent News
2024-05-31
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