Typeform · 3 hours ago

Senior Paid Marketing Strategist (EMEA)

Remote, EMEA

Full-time

Remote

Senior Level

6+ years exp

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Consumer ResearchSaaS

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Responsibilities

Lead and manage paid social channels, building and executing a clear strategy for customer acquisition and revenue growth.

Collaborate across teams, particularly with influencer marketing, measurement, creative, and operations, to ensure an integrated approach to paid marketing.

Develop full-funnel strategies that encompass both demand creation and demand capture tactics.

A resilient attitude toward uncertainty: you understand that once a campaign is launched, its success lies in the users’ hands—and tracking performance might take time.

Strong problem-solving abilities: when faced with challenges, you proactively seek solutions, whether it’s talking to the right person, diving into documentation, or researching on your own.

Excellent communication skills: you enjoy discussing your work, asking questions, and sharing your insights in open forums—like our all-hands meetings where anyone may present.

A balance of strategic thinking and hands-on execution.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid social marketingMedia buyingPerformance marketingBudget managementCampaign managementFacebook AdsLinkedIn AdsYouTube AdsTikTok AdsInfluencer marketingDigital measurement frameworksSaaS experienceB2B lead generation

Required

6+ years of experience in media buying and performance marketing, with a focus on paid social channels (e.g., Facebook Ads, LinkedIn Ads, YouTube, TikTok).

Proven ability to manage six-figure budgets while delivering strong performance.

Experience integrating influencer content into paid social strategies.

Expertise in running end-to-end campaigns—from ideation to pitch, creative briefing, implementation, and performance measurement.

Strong analytical skills, with the ability to interpret data, track performance, and communicate insights effectively.

A creative mindset, driven by results but also the ability to think outside the box in crafting impactful campaigns.

Solid understanding of digital measurement frameworks, including tagging, attribution, and incrementality.