105 applicants

Company

ANTI AGENCY GROUP · 2 days ago

Senior Paid Media Strategist

LA Metro Area

Full-time

Remote

Senior Level, Lead/Staff

$105K/yr - $120K/yr

8+ years exp

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Responsibilities

Campaign Strategy/Management/Reporting

Meetings

Emails

Ops/Misc./Admin

Fire Drills

Strategizing and executing media campaigns

Advising clients on how much to spend, when to spend, where to spend, who to target, what creative to run, and RFPing partners including digital and traditional

Negotiating rates

Placing retargeting and/or conversion pixels

Building custom audience segments

Implementing brand lift studies

Auditing past campaigns

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Biddable MediaIntegrated Media CampaignsDigital Media PlatformsTraditional Media PlanningRFPing VendorsAd ServingClient Services ExperienceData AnalysisEmerging Media PlatformsComscoreNielsenProgrammatic Platforms

Required

Must live and work in California

Must have BIDDABLE MEDIA experience - If you didn't plan and execute BIDDABLE MEDIA Campaigns in the last three years, please do not apply

This is an independent contributor role - you will not manage people

Must Have the authorization to live and work in the United States

+7 years of experience buying paid media at scale in both digital and traditional media (TV, radio, and OOH) for Fortune entertainment brands

Hands-on experience and in-depth knowledge of buying and executing digital media directly in platforms (Meta/Google/TikTok, etc., self-serve)

Experience RFPing directly with vendors/partners

Experience with ad serving/trafficking

Holistic strategic thinking and the ability to see the bigger picture

Experience working within client services roles

Ability to package, merchandise, and sell concepts and new opportunities

Exemplar time management and attention to detail

Superior verbal, written, and presentation communication skills

A proven track record of turning business problems into business solutions using data, automation, and statistics against performance and brand metrics

Proficiency with emerging and leading industry paid media Platforms