46 applicants
Gusto · 2 days ago
Senior Paid Search Manager
San Francisco Bay Area
Full-time
Hybrid
Senior Level
$140K/yr - $180K/yr
7+ years exp
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Responsibilities
Bring successful experience growing businesses through advertising and innovative thinking to create break-out successes
Scale and optimize best-in-class paid search campaigns for high-value customer acquisition
Devise, deploy, and optimize other paid media programs like YouTube and Google alpha/beta products
Drive reporting and analysis on campaign effectiveness for continuous optimizations
Execute and analyze various media campaign studies for incremental impact and A/B testing
Develop forecasts and budgets for paid search and other media channels
Collaborate with growth teams to formulate hypotheses and execute experiments in the marketing funnel
Qualification
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Required
7+ years of hands-on-keyboard experience managing $10m+ budgets in paid search (e.g. Google ads & Bing ads platforms), including non-search campaigns (e.g. YouTube, Demand Gen, Performance Max, and MSAN), ideally with a focus on B2B SaaS.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and present to leadership.
Strong working knowledge of Excel, including advanced functions.
Proven track record of building and executing experimentation plans, including creative testing.
Strong analytical skills and experience using data to drive decision-making.
Proven track record of accelerating revenue growth via standing up new marketing strategies across multiple markets and channels.
The ability to think strategically and develop comprehensive, data-driven marketing plans.
Thrive in a fast-paced environment and have a demonstrated capacity to balance speed and quality.
Strong knowledge of the media industry and landscape.
Passionate about Gusto’s mission and the impact we can have on the world.
Experience with tag management platforms (Google Tag Manager, Tealium) to implement client-side pixel tracking, server-sider connectors, and audience segmentation.
Preferred
Fluency with modern business intelligence tools (Amplitude, Tableau, etc.)
Experience with understanding campaign impact through various measurement and attribution methodologies (first-touch attribution, multi-touch attribution, media mix modeling, incrementality measurement or similar).
Strong working knowledge of digital campaign management platforms (e.g. DV 360, The Trade Desk, or other DSPs).
Benefits
Health insurance
401(k)s
Expert HR
Team management tools
Company
Gusto
Gusto provides a cloud-based payroll, benefits, and human resource management solution for businesses.
1,001-5,000 employees
H1B Sponsorship
Gusto has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (14)
2022 (31)
2021 (32)
Funding
Current Stage
Late StageTotal Funding
$746.1MKey Investors
Friends & Family CapitalT. Rowe PriceAkkadian Ventures
2023-01-28Series Unknown· Undisclosed
2022-05-12Series E· $55M
2021-08-10Series E· $175M
Leadership Team
Edward Kim
Co-Founder and Head of EPD
Josh Reeves
Co-Founder & Head of Gusto
Recent News
Company data provided by crunchbase
