UpRight Growth Company ยท 3 hours ago
Senior Paid Search Specialist
Charlotte, NC
Full-time
Remote
Mid, Senior Level
$75K/yr - $106K/yr
4+ years exp
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Responsibilities
Develop, execute, and manage advanced paid search strategies across Google and Bing.
Lead campaign planning, implementation, optimization, and reporting for mid to large-scale and high-budget campaigns.
Conduct deep-dive keyword research, audience segmentation, and competitive analysis to refine targeting and ad performance.
Oversee Shopping, DemandGen, and GDN campaigns, leveraging platform-specific tools and strategies.
Analyze performance data to derive actionable insights and create detailed client-facing reports.
Collaborate with internal teams to integrate paid search efforts with broader paid marketing strategies.
Effective communication of campaign results & strategy with both internal & external stakeholders.
Stay up-to-date with emerging trends, technologies, and best practices in paid search.
Mentor junior team members and share industry expertise to foster professional growth within the team.
Qualification
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Required
Proven track record of success in managing high-budget Google Ads and Bing Ads campaigns (4+ years of experience preferred).
Expert-level proficiency in keyword research, campaign setup, and optimization.
Experience with keyword research tools like SEMrush, Ubersuggest, etc.
Experience with advanced campaign types such as Shopping, DemandGen, GDN, and Performance Max.
Strong analytical skills and the ability to translate data into strategic recommendations.
Proficiency in web analytics tools like Google Analytics and Looker Studio.
Excellent project management skills with the ability to manage multiple campaigns simultaneously.
Strong communication skills, both written and verbal, with the ability to present to clients and stakeholders.
Preferred
4+ years of experience preferred.
Google Ads and other relevant certifications (e.g., Bing Ads, Google Analytics) are highly preferred.
Company
UpRight Growth Company
UpRight Growth Company deliver world class performance marketing results using tactics developed in decades.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Patrick McKendry
CEO, Upright Growth Company
Curtis Correll
Founder / Growth Strategist
Company data provided by crunchbase
