Gusto · 4 hours ago
Senior Partner Marketing Manager
United States
Full-time
Remote
Senior Level
$123K/yr - $151K/yr
7+ years exp
Maximize your interview chancesBookkeeping and PayrollEmployee Benefits
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Responsibilities
Lead the execution of joint marketing plans with product, channel, and alliance partners, ensuring alignment with established objectives.
Identify specific opportunities for cross-promotion and co-marketing initiatives, facilitating regular check-ins and updates with partners.
Develop and implement targeted marketing campaigns to increase awareness of our partnership ecosystem.
Utilize various channels, including email marketing, social media, webinars, and content marketing, to reach small businesses effectively.
Collaborate with partners to craft joint narratives that highlight the unique value of Gusto’s partnerships.
Develop messaging that aligns co-marketing objectives, resonates with target audiences, and maintains brand consistency across all materials.
Produce and manage high-quality marketing content, including blog posts, customer stories, sales materials, and event collateral, to support partnership initiatives.
Collaborate with internal teams to ensure alignment with Gusto's brand and voice.
Track and analyze the performance of partnership marketing campaigns using relevant metrics, providing actionable insights for continuous improvement.
Report regularly on campaign performance to stakeholders and make recommendations for optimization.
Organize and execute events, such as webinars, workshops, and trade shows, to promote partnerships and facilitate engagement with partners and customers.
Handle logistics, outreach, and follow-up activities to maximize impact.
Build and maintain strong relationships with product partners, channel partners, alliance partners, and key internal stakeholders.
Facilitate clear communication and collaboration on marketing initiatives and ensure all parties are aligned.
Stay informed about industry trends and competitor activities, identifying actionable insights and potential adjustments for our partnership ecosystem.
Qualification
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Required
7+ years of experience and track record of managing successful marketing campaigns, with internal cross-functional teams, external partners, vendors, or third-party agencies to execute marketing initiatives.
3+ years in partnerships marketing.
Excellent communication skills, both written and verbal, with the ability to craft compelling messaging for different audiences.
Strategic thinking, problem-solving, and project management abilities, with a focus on driving results and achieving business objectives through partnership marketing.
An analytical mindset, with the ability to interpret data, track key performance indicators (KPIs), and make data-driven decisions to optimize marketing efforts.
Adaptability and flexibility, with the ability to thrive in a fast-paced and dynamic environment, especially as partner landscapes and market conditions evolve.
Experience building and balancing bespoke marketing campaigns with scalable initiatives.
Solid understanding of partner ecosystems, channel dynamics, and partnership models, with hands-on experience leveraging channels, events, sponsorships, and other effective marketing strategies to drive engagement and results.
Familiarity with partner relationship management (PRM) platforms, marketing automation tools, and CRM systems.
Creative thinking and innovation, with a passion for exploring new ideas and approaches to partner marketing and growth.
Experience with co-marketing programs, joint acquisition campaigns, and partner enablement initiatives.
Proven experience with event planning, execution, and ROI analysis, specifically with partner events, trade shows, and conferences.
Benefits
Health Insurance
401(k)s
Company
Gusto
Gusto provides a cloud-based payroll, benefits, and human resource management solution for businesses.
1001-5000 employees
H1B Sponsorship
Gusto has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (14)
2022 (31)
2021 (32)
Funding
Current Stage
Late StageTotal Funding
$746.1MKey Investors
Friends & Family CapitalT. Rowe PriceAkkadian Ventures
2023-01-28Series Unknown· Undisclosed
2022-05-12Series E· $55M
2021-08-10Series E· $175M
Leadership Team
Edward Kim
Co-Founder and Head of EPD
Josh Reeves
Co-Founder & Head of Gusto
Recent News
2024-11-02
Google Patent
2024-11-02
Google Patent
2024-11-02
Company data provided by crunchbase
