Yelp · 1 day ago
Senior Performance Marketing Manager - Paid App Campaigns (Remote)
United States
Full-time
Remote
Mid, Senior Level
$106K/yr - $198K/yr
5+ years exp
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Responsibilities
Setup, Run & Optimize Campaigns: Develop and manage paid app install campaigns across platforms such as Google Ads. Optimize campaigns to achieve key performance indicators (KPIs) such as cost per install (CPI), return on ad spend (ROAS), and user acquisition targets.
Crunch the Data: Set up daily reporting and share-outs to bring peers and team leadership along on the journey. Analyze campaign performance data to identify trends, insights, and areas for improvement. Collaborate with our marketing analytics and business analytics teams to measure the LTV of our app programs and ensure our programs are ROAS positive. Work with the analytics team to develop and maintain dashboards for tracking campaign performance.
Manage Vendors: Collaborate with our platform support teams and manage day-to-day interactions with any supporting agencies either on media buying or performance creative generation.
Drive Creative Strategy: Collaborate with the creative team to design compelling ad creatives that drive engagement and conversions. Lead Yelp’s efforts to find creative that resonate with consumers not just in restaurants but also in home services.
Qualification
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Required
Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in performance marketing, with a focus on paid app install campaigns.
Proven track record of managing successful campaigns on platforms like Google Ads, Facebook, and Instagram.
Deep knowledge of Google & GA4/Firebase required, including the majority of: IDFA, W2AC, AAP, ATT, ODM, ACi, and ACe.
Expert in app measurement and attribution across both Adjust and SKAdNetwork.
Experience running both install and engagement campaigns.
Experience optimizing to downstream engagement events.
Experience with deep linking and deferred deep linking.
Experience with Audience Signals and building custom GA4 Audience as well as audience triggers (aka 'Smart Events').
Strong analytical skills and experience with data-driven decision-making, including sophisticated knowledge of Excel.
Excellent communication and collaboration skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Benefits
Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Company
Yelp
Yelp is an online platform that connects people with great local businesses through user-generated reviews and recommendations.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$56MKey Investors
Elevation PartnersDAG VenturesBenchmark
2012-03-02IPO
2010-01-27Series E· $25M
2008-02-26Series D· $15M
Leadership Team
Jeremy Stoppelman
Co-founder and CEO
Sam Eaton
Chief Technology Officer
Recent News
2024-12-06
2024-12-06
Company data provided by crunchbase
