Flex · 8 hours ago

Senior Performance Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Meta Campaign Management: 1) Set up and manage tracking and attribution tools to ensure accurate performance measurement. 2) Set and manage budgets and media buying, ensuring spend aligns with growth goals while maintaining efficiency

Foundational Creative Strategy: At scale, you may opt to have a dedicated creative strategist/copywriter to generate new ad ideas and scripts. In the interim, however, we will lean on your product understanding, with the support of the Product and Sales team, to collectively devise new hooks and structures to test

Linkedin Campaign Management:Set up, launch, and optimize campaigns on LinkedIn to engage small business owners and other relevant audiences

Google Ad Campaign Management:Partner with the in-house SEO team to integrate keyword strategies into high-performing paid search campaigns

Campaign Analytics and Reporting: 1) Recommend which campaign analytics tool (eg Triplewhale, Cometly) you’d like to leverage for daily optimization and reporting. 2) Monitor key performance KPIs and report findings and recommendations to exec team, while actioning them yourself with minimal oversight.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingMeta Campaign ManagementLinkedin Campaign ManagementGoogle Ad Campaign ManagementCampaign AnalyticsBudget ManagementData-Driven Decision MakingProject ManagementMarketing FunnelsKPI UnderstandingFintech MarketingB2B SaaS Marketing