48 applicants

Company

Original Job Post

Theo · 5 days ago

Senior Performance Marketing Specialist

Portland, ME

Full-time

Remote

Mid Level

$70K/yr - $80K/yr

2+ years exp

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Work & Life Balance

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Responsibilities

Plan, forecast, build and optimize media budget allocations & performance

Manage, monitor & communicate pacing and performance for assigned clients

Independently manage & prioritize day-to-day tasks and client deliverables

Use reporting, analytics, and trend tools on a daily basis to keep a pulse on performance and optimization opportunities, consistently providing related insights and recommendations

Communicate with clients in relation to paid media management, performance, optimizations & opportunities

Manage strategy & testing for new & existing media channels

Provide strategic, full-funnel recommendations & testing plans based on clients' business objectives

Create & manage implementation of required console tracking tags via GTM or other client-selected platform

Collaborate with Theo's account management, strategy, analytics, and UX teams, as well as clients & partner agencies

Stay up to date on platforms' capabilities, best practices & BETAs; identify and communicate media trends and recommendations beyond existing media plans

Manage media vendor representative communications, partnership, & expectations

Assist in training & development of junior team members

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance marketingAd consolesPaid searchPaid socialBudget managementCampaign planningCampaign activationTagging platformsTag implementationGoogle tag managerTealiumProject managementDocumentationProblem-solvingHard-workingTime managementCommunicationTeamworkCROSEO

Required

2+ years of agency/in-house performance marketing experience

2+ years of full-time experience working in ad consoles such as Google Ads, Meta, etc. Paid search and paid social experience is required

1+ years of experience in budget management, reporting & analytics

Experience in campaign planning and activation (Search, Social, Display, Video, etc.)

Experience with tagging platforms and tag implementation (Google Tag Manager, Tealium etc.)

Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines

Excellent verbal and written communication skills and the ability to successfully work both individually and in a team environment; strong ability to articulate and document findings and recommendations