Ethos · 2 days ago

Senior/Principal Content Designer

Remote US

Full-time

Remote

Senior Level

$117K/yr - $224K/yr

5+ years exp

Maximize your interview chances

FinanceFinancial Services

Growth Opportunities

Insider Connection @Ethos

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Lead content design for several product teams. Partner with our PM, UX Design, and Research leads on our most important initiatives, helping take products from conception to launch. You will be deeply involved in product initiatives from the start.

Know your customers.

Understand what experiments have and haven’t worked in the past, and what we’ve learned from past user conversations. Conduct content discovery, including inventories, audits, and competitive research. Collaborate on card sorts, user surveys, interviews, and workshops.

Become an expert on the end-to-end Ethos life insurance purchase journey, individual features and their functionality, and existing content on the site.

Design, write, edit and test clear, compelling in-product language to help users and teams meet their goals.

This includes content on landing pages, onboarding flow, checkout, and post-purchase experiences, and overall site navigation.

You’ll contribute language that is not only functional (helping demystify complex life insurance concepts), but also emotional (motivating users to confront the risks their loved ones face, and purchase insurance.)

You’ll also ensure every microinteraction with the user is highly polished (e.g. tooltips, error states, navigation labels)

Craft a great end-to-end story for our users. You’ll ensure consistency in tone and voice across every consumer touchpoint, and seamless transitions from one step in the user journey to the next.

Collaborate closely with UX design on information hierarchy for complex features, helping convey the most important messages to users (especially on mobile devices.)

Test, evaluate, and improve your content. Use analytics, customer success data, and methods like A/B testing, readability testing, usability testing, and navigation model testing.

Level up the content design craft at Ethos. Create, contribute to, and evolve our standards, guidelines, methods, tools, and product review sessions.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content DesignDirect-to-Consumer ProductsWriting Emotional LanguageWriting Functional LanguageFigmaUser ResearchUsability TestingA/B TestingFinancial Services ExperienceContent InventoryContent AuditCompetitive ResearchInformation HierarchyMulti-project Management

Required

At least 5 years (Senior) or 7 years (Principal) of content design experience, with at least 3 years designing content for direct-to-consumer products

Worked on language for products that has driven quantifiable metrics such as conversions and revenue per user

Experience working autonomously in a fast-paced environment and juggling multiple projects every sprint.

Experience with writing both functional and emotional language to drive clarity, motivation

Experience writing for complex products (especially in financial services) strongly preferred

Experience working with design tools such as Figma