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Company

Original Job Post

Medtronic · 2 days ago

Senior Principal Global Integrated Marketing Manager

United States

Full-time

Remote

Director

8+ years exp

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H1B Sponsorship

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Responsibilities

Develops and implements integrated marketing programs.

Develops the business case, strategies, budgets, executions, measurement, and ongoing enhancements to meet reputational and growth objectives.

Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation, and activation efforts.

Oversees the creation of all types of content to achieve reputational and messaging aims.

Utilizes omni-channel marketing models incorporating paid, owned, earned, and shared content strategies.

Develops reputational KPI's, listening tools, and the strategies for tracking and measuring program impact on reputation on a regional or global basis.

Leverages insights to strengthen programs and build new strategies.

Builds and maintains stakeholder contact programs and databases to directly connect and share Medtronic's point of view and insight to the right audiences.

Establishes, executes, and tracks budget in accordance with annual plan.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

University DegreeRelevant ExperienceBrand MarketingHealthcare Industry KnowledgeDecision AlignmentIntegrated MarketingAgency ManagementTrade AdvertisingSocial MediaProgrammatic AdvertisingBusiness Case DevelopmentProject ManagementMedical TerminologyRegulatory ComplianceWorkFrontVeevaStakeholder ManagementProblem-SolvingStrategic ThinkingAdaptabilityCommunicationAttention to Detail

Required

Bachelors degree required

Requires a University Degree and minimum of 10 years of relevant experience, or advanced degree with a minimum of 8 years of relevant experience

Preferred

Master’s in Business Administration (MBA)

Proven experience in brand marketing within healthcare or other highly regulated industry

Demonstrated experience guiding senior leaders to align on decisions

In-depth knowledge of the healthcare landscape, including understanding of medical terminology, regulatory requirements, and compliance considerations

Strong strategic thinking and ability to develop and execute integrated marketing plans across geographies, product lines, and customer types

Experience working in or managing creative, PR, and trade media agencies

Demonstrated experience leveraging trade advertising, social media, programmatic advertising, and account-based advertising as part of integrated campaigns

Strong analytical skills with ability to build businesses cases to secure funding

Knowledge of WorkFront or similar creative project management system

Knowledge of Veeva or similar regulated approval system

Ability to partner with and influence stakeholders across the matrix

Ability to rapidly adapt to changes in priorities and persevere through ambiguity

Strong communication, project management, and attention to detail

Benefits

Short-term incentive plan

Competitive compensation plans

Wide range of benefits and resources

Company

Medtronic

Glassdoor

3.9

Medtronic develops healthcare technology solutions for various medical conditions.

Founded in 1949

Minneapolis, Minnesota, USA

10,001+ employees

https://www.medtronic.com

H1B Sponsorship

Medtronic has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (185)

2022 (337)

2021 (383)

2020 (274)