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Company

IMG Academy · 4 hours ago

Senior Product Manager, Customer Acquisition

United States

Full-time

Remote

Senior Level

7+ years exp

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Responsibilities

Manage the intersection of business, customer and technology, representing the voice of the customer to help stakeholders connect with their needs and ensuring an intuitive customer acquisition experience.

Define a vision for how Salesforce and platform technologies should be used to optimize the Customer Acquisition journey and its workstreams for growth and efficiency and align stakeholders to that vision.

Build the Customer Acquisition roadmap, providing leadership through rigorous business analysis skills, Salesforce solution architecture experience and the ‘test, iterate and go’ mindset to drive good decisions.

Build strategic relationships with internal stakeholders and external partners, profiling their roles and how they can better serve and benefit from different business solutions and process improvements.

Work with key stakeholders and Product teams to rank business requirements, and plan release rollouts, facilitating communication to ensure the vision and clear goals are aligned with business objectives.

Balance business objectives with advocacy for technical scale, resilience, and adherence to DevOps practices, with ongoing evaluation of trade-offs and feasibility for considered features and functionality.

Employ iterative, agile research and lean methods to identify problems and solutions for key Product, Data Science, and Data Engineering stakeholders, defining the key metrics for evaluating the results.

Conduct business and systems process analysis to deliver data, process and software documentation and improvement recommendations; monitor progress and communicate results in business impact.

Facilitate alignment and coordination of efforts across technical and operational implementation teams.

Partner with the Technical Architect and Lead Salesforce administrator on a backlog for continuous improvements to the Customer Acquisition Platform architecture, administration and DevOps practices.

Act as Product Owner for Salesforce development teams, owning the full software development lifecycle.

Oversee platform change management by coordinating cross-functional teams, ensuring consistent, clear communication, delivering robust user acceptance testing, training, and detailed release notes.

Create the documentation necessary to facilitate change and to add clarity for technical and non-technical stakeholders: KPIs, acceptance criteria, diagrams, mockups, and planning resources).

Lead and mentor external partners, Engineering, Sales Ops, and Platform Operations teams in issue management and resolution, escalations, support, and incident management.

Partner with Legal and Information Security teams on governance, risk and compliance efforts.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SalesforceSales CloudService CloudMarketing CloudB2C CommerceAgile MethodologyBusiness AnalysisUser ResearchCustomer Journey MappingSQLHTML/CSS/JavaScriptAPI DevelopmentData AnalysisDocumentation Skills

Required

Minimum of 7-10 years of strong Salesforce product knowledge

At least 5+ years’ of hands-on experience in business analyst, product owner, or product manager roles leading teams working on Sales Cloud, Service or Marketing Cloud, with multi-cloud experience strongly preferred

Deep understanding of Salesforce products and ecosystem, with particular focus on matching capabilities to business and customer needs

Proven track record of successful product leadership in teams working on some combination of Sales, Service, and Marketing Cloud

Expertise in business-to-consumer commerce, including user research and customer journey mapping, to enhance customer experiences using Salesforce and other technologies

Ability to build cross-functional consensus on business requirements, scope, design, and technical implementation decisions, using narrative, metrics and data, for leadership and practitioners

Instinct to explore and learn with data, and the proven ability to quickly grasp new domains

Experience managing sustainable agile product and software development, UX and designing business requirements, writing epics and user stories, planning releases and performing UAT

Strong research, assessment, and documentation skills, ability to conceptualize business needs, critically evaluate customer and employee behavior, and incorporate findings into software

Strong business process definition and refinement skills, with the ability to identify areas of challenge and opportunity and employ the appropriate methods to provide a clear analysis

Familiarity with SQL, HTTP, HTML/CSS/JavaScript, log analysis, API development, high-level cloud computing concepts, and an understanding of engineering methodology

Superb visual, verbal and textual communication and presentation skills; extremely strong capabilities for using data to tell stories, especially counter-intuitive or controversial ones

Requires a background check upon offer