Experian · 6 hours ago
Senior Product Manager – Automotive Marketing Solutions
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Responsibilities
Lead collaboration across our teams to ensure innovation within the product set. Requires ability to foster business relationships, communicate with your team in other organizations, and obtain an in-depth understanding of roadmap dependencies and operational processes associated with solutions in the product portfolio.
Engage the Voice of the Customer throughout the product lifecycle to understand market needs, client requirements and competitive analysis
Promote Go-To-Market Strategy of Experian's digital and offline identity graphs and related graph-enabled and data products
Development of product roadmaps and regular status updates with IT, sales, and senior management
Provide clear direction on requirements for products and go-to-market activity within the managed product portfolio
Manage product lifecycle activity for a set of auto marketing solutions
Translate market understandings into a compelling set of product requirements
Analyze data on product positioning, pricing and revenue, competitor products and services, and market trends to identify and recommend product enhancement opportunities
Create product business plan(s) and roadmaps
Produce detailed product management deliverables (e.g. business cases, marketing requirements, compliance documents, pricing, sales tools/collateral) exhibiting quality, ingenuity, and domain expertise
Use Voice of the Customer throughout the product lifecycle to discover and validate market feedback, perform win/loss analysis, and inspire creativity within product set
Promote product direction and provide guidance to the product development team(s); guide execution and collaboration with IT leadership, sprint teams, and cross-BU partners or service providers
Establish clear goals and develop Indicators to indicate the progress towards goals for the business
Work with Product Marketing Manager and Marketing to support and ensure success of Go-To-Market efforts for products in portfolio including development of presentations, demos, RFI/RFP responses, and collateral (e.g., product brochures, data sheets, white papers, case studies.)
Support strategic planning efforts related to the product portfolio managed by you
Qualification
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Required
5+ years' experience in a product management role at an ad-tech, mar-tech, and SaaS company
Experience with digital advertising ecosystem including experience and success in audience targeting, activation, and measurement.
Relevant experience working with Demand Side and Supply Side Platforms, Advanced TV / Connected TV advertising platforms, Collaboration Platforms and Clean Room environments, Online-to-offline matching.
You have managed product lifecycle activities for a broad portfolio of products and driving business growth
You have managed cross-organization product efforts, product development / management within an Agile methodology
The ability to understand technology that the market uses relative to identity and data across multiple sectors such as demand-side, supply-side, publishers, connected TV, and advertisers
Proficient in the development of competitive assessments and positioning, product planning and roadmap definition, sales training, and presentations
A communicator who works well with engineers, salespeople, marketers, customers, and executive leadership
Benefits
401K with a 4% company match with immediate vesting.
Comprehensive health, dental, and vision plans.
5 sick days each calendar year.
12 paid company holidays and 2 paid volunteer days.
Wellness plans, online discounts, employee discounts, pet insurance, employee stock purchase programs, and more.
Company
Experian
Experian is a data analytics and consumer credit reporting company.
H1B Sponsorship
Experian has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (9)
2022 (15)
2021 (19)
2020 (21)
Funding
Current Stage
Public CompanyTotal Funding
unknown2006-10-11IPO· undefined
Recent News
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