43 applicants

Company

Humana · 8 hours ago

Senior Product Marketer

Remote Wisconsin

Full-time

Remote

Senior Level

$85K/yr - $116K/yr

5+ years exp

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Health CareHealth Insurance

H1B Sponsor Likely

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Responsibilities

Support clinical operations and patient experience

Lead SEO content strategy and execution

Manage social strategy

Manage data-driven marketing campaigns through all aspects of multi-channel direct marketing, including media vendor management, strategizing, planning, identifying target audiences, selecting appropriate channels (i.e., paid search, paid social, direct mail), campaign execution, budget management and results monitoring. This includes managing test and learn pilot initiatives

Define campaign objectives, key performance indicators and other performance metrics, working with the appropriate teams and vendors to track and measure

Maintain campaign-related documentation (i.e., project plans, media briefs, creative executions, performance tracking, etc.)

Make decisions on moderately complex to complex scenarios and/or issues, including campaign strategy and approach, campaign measurement plan, and alignment on all the proper internal approvals

Collaborate autonomously and without direction – keeping business partners, team and leaders apprised of key milestones and performance

Identify, analyze and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence

Utilize problem-solving and organization skills, demonstrates attention to detail and manages multiple high-profile programs

Monitor and report on marketing performance to key business partners

Optimize marketing activities by leveraging analytics

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

5+ years marketing experience1+ years healthcare experienceSEO content strategyData-driven marketingCampaign managementB2C marketingB2B marketing

Required

Bachelor’s degree or higher in marketing, advertising, communications or a related field

5+ years of progressive marketing experience, including B2C and/or B2B marketing experience

1+ years of experience in the healthcare and/or health insurance industry

Competency in core marketing soft skills: Communication, creativity, adaptability, organization, prioritization, storytelling

Must be passionate about contributing to an organization focused on continuously improving customer and patient experience

Preferred

Located in or near Louisville for in-person collaboration

Benefits

Medical, dental and vision benefits

401(k) retirement savings plan

Paid time off

Company and personal holidays

Volunteer time off

Paid parental and caregiver leave

Short-term and long-term disability

Life insurance

Company

Humana

Glassdoor

3.8

Humana is a health insurance provider for individuals, families, and businesses.

Founded in 1964

Louisville, Kentucky, USA

10,001+ employees

http://www.humana.com

H1B Sponsorship

Humana has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (217)

2022 (257)

2021 (258)

2020 (107)