Be an early applicantLess than 25 applicants

Company

ServiceNow · 4 hours ago

Senior Product Marketing Manager, Customer Success

Austin, TX

Full-time

Remote

Senior Level, Lead/Staff

12+ years exp

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Business Process Automation (BPA)Cloud Management

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Develop a compelling narrative and value proposition for ServiceNow’s Customer Success Solution.

Monitor messaging performance across end-to-end customer journey and identify opportunities for improvement.

Work with Success and Value teams to identify customer advocates, nurture ongoing relationships and hero customers across key marketing initiatives, content and channels to build communities of loyal and raving fans.

Partner with brand and customer evidence teams to build high quality content (website, customer stories, presentations, videos, etc.).

Unify Customer Success presence including all products and services into cohesive experience at key marketing events with differentiation, breakthrough content, customer and SME speakers and messaging support.

Manage trainings for sales, success and marketing teams to ensure a consistent understanding of the comprehensive Customer Success Solution to enable new customer acquisition, retention and upsell and cross sell efforts.

Work with our internal demand gen teams to hone the strategy and marketing programs that drive demand with SN customer base.

Work with internal campaign teams to nurture customers to increase satisfaction and loyalty.

Be proactive in recognizing where the business (sales and success) may need marketing support and the effective levers to pull from awareness to consideration/purchase to loyalty.

Liaison with sales, field and partner marketing to drive integration of customer success in local campaigns activities to support upsell and cross sell opportunities.

Work closely with Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B MarketingProduct MarketingCustomer SuccessStrategic StorytellingPublic-facing PresentationsEvent ManagementAI KnowledgeCross-functional Collaboration

Required

12+ years of overall relevant experience

7+ years of product or customer marketing/management focus

4 years of experience in enterprise software platforms

Strong understanding and interest in driving retention and building an enduring relationship with ServiceNow customers

Strategic storyteller who can craft simple and memorable narratives

Experience building public-facing presentations with high attention to detail for marketing events, sales organizations or executive presentations

Demonstrated ability to work across functions within Marketing, Product and Sales, building relationships to drive results

Very strong written and oral communication skills

Ability to travel up to 20%

Preferred

Knowledge of AI

Company

ServiceNow

Glassdoor

4.4

ServiceNow is an AI platform that delivers IT operations, field service management, and app engine solutions.

Founded in 2004

Santa Clara, California, USA

10,001+ employees

http://www.servicenow.com

H1B Sponsorship

ServiceNow has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (650)

2022 (816)

2021 (565)

2020 (420)