Cypress HCM ยท 1 day ago
Senior Product Marketing Manager, Growth Marketing
California, United States
Contract
Remote
Senior Level, Lead/Staff
$140/hr - $145/hr
8+ years exp
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Responsibilities
Develop the positioning statement for key product launches. What is the value we are offering to the customer? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?
Build marketing strategy for launches. Pull together business goals, technical considerations, and expertise of the marketing teams to align on audiences to target, channels to employ, countries to activate, etc.
Work across teams to align on product or feature naming and brand architecture.
Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader value proposition.
Work with product and comms partners to clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g. brand design, organic social, paid social, partner marketing, etc).
Partner with xfn partners like content design, comms or social to ensure coherent and consistent language and narrative between in-service and off-service messaging.
Identifying opportunities through data. Conduct basic spreadsheet analysis to surface and shape new opportunities e.g. market clustering
Qualification
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Required
8+ years of experience in Marketing or related fields with an emphasis on product marketing or growth marketing
Experience in developing consumer messaging, positioning, and targeting, and in handling multi-country product launches
High-level understanding of product growth and developing strategic roadmaps
Comfort with data (spreadsheet modeling) and willingness to partner with tech and marketing teams on infrastructure improvements e.g. tracking
Strategic and structured thinking and decision making
Strong interpersonal skills and communication capabilities with the ability to work across both
Preferred
B2C and/or entertainment industry product marketing experience
Company
Cypress HCM
Cypress HCM is a staffing and recruiting company providing technology and creative recruiting solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Lillig
CEO
Philip Oommen
CFO
Company data provided by crunchbase
