Canva · 2 days ago

Senior Product Marketing Manager, B2B

San Francisco, CA

Full-time

Hybrid

Senior Level

$149K/yr - $230K/yr

5+ years exp

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Responsibilities

Develop and execute go-to-market strategies for new product launches, ensuring alignment with overall business objectives.

Conduct customer, market, and competitive research to identify customer needs, market trends, and opportunities for growth.

Influence the product roadmap by providing market insights and feedback from customers to the product management team, ensuring that product development aligns with market demands and opportunities.

Collaborate with cross-functional teams including Product, Marketing, Sales, and Customer Success to ensure alignment across business goals.

Own the development and maintenance of compelling messaging and positioning, ensuring consistency across all channels and materials.

Lead / support the creation of high-impact marketing collateral, including white papers, case studies, product videos, webinars, and sales enablement tools.

Work with Marketing, Sales, and Customer Success to ensure our internal teams are enabled and that content reaches the right audiences.

Qualification

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Product MarketingSolutions MarketingGTM StrategiesB2B SaaSMarket Trends AnalysisStakeholder ManagementProject ManagementProblem-SolvingCommunicationRelationship BuildingAdaptabilityCreativityBusiness ConsultingProduct ManagementMarketing