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Company

Original Job Post

ServiceNow · 5 days ago

Senior Product Marketing Manager, Customer Workflows

Austin, TX

Full-time

Hybrid

Senior Level

8+ years exp

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Business Process Automation (BPA)Cloud Management

H1B Sponsorship

Growth Opportunities

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Responsibilities

Work across teams to develop impactful persona-based messaging, value propositions, and supporting collateral.

Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.

Collaborate with sales, product management, campaigns, and other teams to develop product marketing content.

Develop various content types such as case studies, videos, ebooks, infographics, and blog posts.

Manage key conferences and 3rd party events including speaker selection, content reviewers, messaging support, and event staff management.

Create and update website content regularly to reflect the latest messaging.

Develop and deliver sales content to enhance funnel and sales performance.

Qualification

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Product MarketingSalesOrder ManagementCRMPersona-Based MessagingSocial MediaProblem-SolvingInterpersonalCommunication

Required

8+ years in enterprise software Product Marketing or equivalent

Familiarity with customer service, sales and order management, CRM, and related enterprise solutions

Strong persona-based messaging and storytelling experience

Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties

Very strong written and oral communication skills

Experience presenting to enterprise executives in digital and in-person events

Bachelor’s degree or equivalent experience

Must be comfortable with social media and community participation

Up to 10% travel to support sales efforts and industry events

Company

ServiceNow

Glassdoor

4.4

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations.

Founded in 2004

Santa Clara, California, USA

10,001+ employees

http://www.servicenow.com

H1B Sponsorship

ServiceNow has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (650)

2022 (816)

2021 (565)

2020 (420)