196 applicants

Company

Net Health · 11 hours ago

Senior Product Marketing Manager (Product Marketing Manager V)

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

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Responsibilities

Develop and maintain an understanding of the dynamics of the markets for the products you manage, including industry trends, competitive dynamics, the buying process, buyer personas, and an ideal customer profile for our products.

Demonstrates a strong understanding of the aligned product, product features, and key differentiators.

Develop and own comprehensive product marketing plans, ensuring alignment with Business Unit (BU) strategic goals and in collaboration with Centers of Excellence (COE) cross-functional teams.

Collaborate with BU product managers and COE product leadership to actively develop and refine TAM, SAM, and SOM, aligning with strategic business goals and market insights.

Drive the launch of new products and the enhancement of existing offerings, working closely with the business unit (BU) and Center of Excellence (COE) product management and sales teams to ensure successful execution.

Conduct market analysis to identify trends, customer needs, and competitive landscape.

Develop and maintain competitive analyses for product lines, including current product offerings, market penetration and SWOT analysis, to effectively position company products against competition.

Responsible for driving the research, planning and executing key initiatives in partnership with aligned BU to achieve improved business results. Examples include win/loss analysis, competitive intelligence, PSAT assessment and market research.

Develop and refine product positioning and messaging that resonates with target audiences, is value-based with clear ROI and differentiates our products in the market.

Create persuasive marketing materials, including brochures, presentation templates, ROI calculators and website content. Provide messaging guidance to our customer-facing teams.

Act as key liaison between the BU’s and other marketing functions to drive key marketing initiatives across the buying journey.

Influence and inform cross-functional implementation of product marketing strategies within marketing team to ensure cohesive brand messaging across all platforms and business goal attainment.

Coordinate with the demand generation team to integrate product marketing strategies into campaigns, enhancing lead generation and conversion rates.

Partner with content marketers to ensure product messaging is consistently communicated through all content assets, from blogs to white papers.

Collaborate with sales enablement to develop and distribute sales tools and training materials that align with product marketing strategies and support sales efforts.

Collaborate with customer marketing to tailor messaging for existing customers based on insights from the Voice of Customer program (NPS/CSAT/PSAT) supporting renewal/upsell opportunities and fostering customer advocacy through targeted communication initiatives.

Measure and report on the effectiveness of all Business Unit marketing initiatives to inform future marketing strategies and approach.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2B MarketingSaaS ExperiencePragmatic Marketing FrameworkHealthcare Industry ExperienceSalesforceMicrosoft Office SuiteOrganizational EfficiencyMulti-tasking SkillsCollaboration Skills

Required

Bachelor’s degree in marketing, communications, business, or related areas of study, or equivalent work experience, advanced business and/or marketing degrees a plus

8 to 10 years of product marketing, product management and/or marketing experience in B2B marketing of technology products and services; 5 to 7 years of other marketing-related experience may be considered

Strong desire to work with healthcare software / technology products

Must be self-directed and effective working independently, yet equally comfortable collaborating and contributing in cross-team projects

Must thrive in an entrepreneurial, fast-paced environment

Excellent written and verbal communication skills

Must be able to travel

Must have organizational efficiency and multi-tasking skills

Must be flexible and embrace change

Proficient in the use of Microsoft Office suite, specifically Power Point, Word and Excel

Salesforce or other CRM