Senior Product Marketing Manager - AI @ HubSpot | Jobright.ai
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HubSpot · 22 hours ago

Senior Product Marketing Manager - AI

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Responsibilities

Work with Product to define the core positioning and value proposition for Breeze suite of products, educating the company, our prospects and customers on the jobs it solves for, use cases it helps with, how it is differentiated and more.
Own the value proposition, positioning, messaging, customer persona and used cases.
Build and execute a go-to-market strategies for Breeze product launches and refreshes, driving all parts of launch planning including product naming, positioning, messaging, launch strategy, sales and customer service enablement, use case development and customer communications.
Identify, develop and manage the creation of a variety of content types (written, videos, presentations, etc.) as needed to fuel sales and marketing success.
Own the positioning on product pages, sales enablement materials, and product related content.
Be the product expert, evangelist and advocate of our AI innovations across internal and external audiences. Present at key events and conferences.
Produce inspiring showcase assets that excite customers, drive awareness of our AI innovations and communicate our unique capabilities. Content can include case studies, sales readiness kits, playbooks, pitch decks, feature decks, product videos, web copy, white paper, demos and more.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGo-to-market strategiesSaaS experienceCross-functional collaborationProject ManagementCustomer-centric marketingSales enablementContent creation

Required

5+ years of product marketing experience, with demonstrated experience running positioning and launch strategy for a SaaS or Product Led Growth technology company.
A history and track record of not just working cross functionally but organizing and leading cross-functional project teams to deliver impactful go-to-market launches.
Skilled storyteller and customer-centric in your approach to marketing.
A point of view on product positioning and product launches done well and what great looks like.
Great project management skills including strong communication around project timelines, responsible individuals, and status.
Compelling communicator, comfortable presenting to executives and internal and external audiences with excellent writing skills.
An owner's mindset; with high personal accountability - able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio.

Benefits

Annual bonus targets under HubSpot's bonus plan for eligible roles
Participate in HubSpot's equity plan to receive restricted stock units (RSUs)
Overtime pay

Company

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

H1B Sponsorship

HubSpot has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (61)
2022 (103)
2021 (88)
2020 (33)

Funding

Current Stage
Public Company
Total Funding
$100.5M
Key Investors
Scale Venture PartnersMatrixGeneral Catalyst
2014-10-10IPO· undefined
2012-11-05Series E· $35M
2011-03-08Series D· $32M

Leadership Team

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Yamini Rangan
Chief Executive Officer
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Dharmesh Shah
Founder & CTO
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Company data provided by crunchbase
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