Marigold · 4 days ago
Senior Product Marketing Manager - Enterprise
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Responsibilities
Standardize and lead the way in which Product Adoption Customer Engagement (PACE), Product, Marketing, and Enablement teams launch new features and products.
Develop personas to provide strategic guidance for product development, positioning, marketing, and sales efforts.
Create product positioning and value prop for our Enterprise offerings.
Partner with Marketing to develop messaging that will live across our website and on prospect/customer facing materials.
Maintain source material such as positioning decks and data-based use cases that Marketing, Enablement, and PACE teams use as a foundation to generate compelling collateral.
Support the content strategies of our Marketing and PACE teams to drive website traffic and ongoing customer engagement.
Closely collaborate with the Product team on feature prioritization across roadmaps using inputs such as competitive intelligence and customer feedback.
Synthesize competitive intelligence and product value to inform sales strategies, positioning, and tools such as battle cards and one pagers to improve sales effectiveness.
Be the Product Marketing point of contact for senior stakeholders across the business for strategic projects and initiatives.
Qualification
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Required
A Bachelor’s degree in business, marketing, or relevant field of study.
5-8 years product marketing experience in a SaaS technology company.
Preferably experience with Enterprise target audience.
Preferably experience working with a portfolio of products.
Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact.
Experience crafting positioning and personas.
Ability to operate independently across a set of cross-functional partners.
Exposure to performing competitive market analysis.
Ability to interpret results to action improvements.
Excellent written and verbal communication.
Benefits
Medical/dental/vision insurance
Life and disabilities insurance
Generous time off
Paid holidays
Birthday benefit day off
401k plan with company match
Employee-centric and supportive remote work environment
Paid parental leave
Company
Marigold
Marigold offers marketing technology solutions designed to help marketers of all sizes grow the relationships that grow their business.
Funding
Current Stage
Late StageTotal Funding
$410M2019-05-14Private Equity· $410M
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