Apollo.io · 1 day ago
Senior Product Marketing Manager - PipeGen
Remote, United States
Full-time
Remote
Senior Level
7+ years exp
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Responsibilities
Deeply understand the personas for the outbound sales use case
Work hand in hand with Product to shape product strategy and inform the roadmap
Bring new products and features to market with integrated GTM motions
Become an expert in email deliverability and have interest and curiosity to dive deep
Drive awareness, acquisition and activation of product functionality
Grow interest in a pilot managed service offering with marketing campaigns and enablement for sales
Qualification
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Required
7+ years of experience
4+ years of experience at a high-growth b2b SaaS company
Experience with sales personas and/or in lead generation or sales engagement is a huge plus
Experience partnering closely with product and influencing the product roadmap
Experience conducting research - fielding surveys, conducting interviews - and performing light data analysis to inform strategic decisions
Experience launching complex products with effective GTM campaigns that resonate with customers
Excellent storytelling, communication, and presentation skills
Strong cross-functional collaboration - great at working across many teams
Bias toward action. Strong ability to get things done and move things forward
Company
Apollo.io
Apollo.io is a market sales platform that helps accelerate the growth of an organization.
501-1,000 employees
Funding
Current Stage
Late StageTotal Funding
$251.32MKey Investors
Bain Capital VenturesTribe CapitalNexus Venture Partners
2023-08-29Series D· $100M
2022-03-03Series C· $110M
2021-11-01Series B· $32M
Leadership Team
Tim Zheng
Co-founder & CEO
Ray Li
Co-Founder and CTO
Recent News
2024-11-05
The Marketing Millennials
2024-05-29
Company data provided by crunchbase
