146 applicants

Company

Original Job Post

8x8 · 1 week ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

$132K/yr - $220K/yr

5+ years exp

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Information TechnologySaaS

H1B Sponsorship

Insider Connection @8x8

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Responsibilities

Market Insights - deeply understand and track the complex contact center landscape, and translate competitor product positioning, messaging, differentiators, financial statements, pricing strategies, and licensing models into consumable and actionable content

Competitive Assets - produce and maintain a library of internal and external competitive resources such as battle cards, research studies, sales guides, training materials, and executive summaries that map to core product messaging and resonate with target audiences

Win/Loss Analysis - dig into the data and conduct research to understand customer decision rationale for deciding between competitors, and develop tactics to improve sales outcomes

Sales and Partner Enablement – equip the sales enablement teams with the content and data needed to educate our field sales and partners

Drive Awareness, Adoption, and Feedback – Work cross-functionally to identify areas to drive awareness and adoption of competitive resources, and proactively incorporate feedback to improve asset effectiveness

Cross-functional Ninja – be a true partner and work collaboratively across product, engineering, sales, creative, content, web, digital marketing, PR, and AR teams

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Competitive intelligenceMarket researchProduct marketingSaaS organizationCloud contact centerSaaS pricingLicensing modelsUnified communicationsEnterprise marketsAnalytical skillsVendor managementDetailedResults-orientedIndependently motivatedSelf-reliantMulti-taskerPlanningHands-on executionSynthesisConcise communicationActionable insightsVirtual collaborationWritten communicationVerbal communicationPresentation skills

Required

5+ years of competitive intelligence, market research, or product marketing experience in a high-growth enterprise SaaS organization

In-depth knowledge of cloud contact center, SaaS pricing/licensing models, unified communications, and enterprise markets

Detailed, results-oriented, independently motivated, and self-reliant multi-tasker; skilled at both planning and hands-on execution with minimal resources

Demonstrated ability to synthesize complex information into concise audience-specific formats for sales, executives, and business partners

Strong analytical skills with the ability to extract actionable insights

Experience collaborating successfully with cross-functional teams in a virtual environment, and managing external vendors

Exceptional written, verbal, and presentation skills

Bachelor’s degree in Marketing, Business, or a related field, MBA is a plus

Company

8x8

Glassdoor

3.8

8x8 offers secure and reliable cloud-based, enterprise-class business phone systems, unified communications, and contact center solutions.

Founded in 1987

Campbell, California, USA

1,001-5,000 employees

https://www.8x8.com

H1B Sponsorship

8x8 has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (2)

2022 (24)

2021 (25)

2020 (22)