Ava Labs · 2 days ago

Senior Product Marketing Manager

New York, NY

Full-time

Onsite

Senior Level

$135K/yr - $169K/yr

5+ years exp

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Hiring Manager

Reggie Panis

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Responsibilities

Quickly integrate with teams to learn/master the Avalanche network while gaining a deep understanding of its key technologies, differentiation, and target markets

Take ownership of all Consumer products, GTM/launch strategies, briefs, etc.

Align Product and Marketing team goals, processes, and overall communications across other business units

Design delivery strategies of product messaging/positioning, brand identity, market segmentation, and other product marketing motions to maximize product and feature adoption

Collaborate with Marketing, Branding, Creative, BD, and Communications teams to develop strategies, assets, and campaigns

Optimize channel growth and user acquisition strategies

Manage social media and content marketing synergies across Core’s product suite, Explorers, Bridge UI/SDKs and Avalanche

Assist with daily marketing tasks and operations with data science

Strategize marketing campaigns across X (previously Twitter), Google, Apple, etc.

Develop campaigns and event programming that prime marketing funnels and maximize user acquisition

Act as the "voice of the customer" when collaborating with Product, Engineering, and Leadership

Work with channel owners to define, manage, and activate campaigns

Measure the effectiveness of Product Marketing launches and campaigns

Ensure successful delivery of projects in collaboration with key stakeholders (internal and external)

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product Marketing ManagementProduct LaunchesBlockchain/Web3ICP AnalysisCompetitive AnalysisProduct Roadmap ManagementStartup ExperienceEnterprise SoftwareConsumer-Facing SoftwareNotionGoogle SuiteSocial MediaDiscordX (previously Twitter)Data Science CollaborationProblem-SolvingHigh UrgencySense of Ownership MessagingMarket SegmentationCollaborationTarget market researchProduct launchTechnical writingDeveloper relationsCommunity developmentEcosystem developmentDApp product launchesCrypto walletsBlockchain technologies