Bankjoy · 10 hours ago

Senior Product Marketing Manager

Austin, TX

Full-time

Remote

Mid, Senior Level

$120K/yr - $140K/yr

7+ years exp

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Responsibilities

Go-to-Market Strategy: Develop and implement comprehensive go-to-market strategies for new products, features, and updates, ensuring seamless execution and maximizing market impact.

Market Segmentation: Identify and define target customer segments, tailoring messaging and campaigns to address specific needs and pain points within each segment.

Content Creation: Craft high-quality marketing content, including one-pagers, case studies, white papers, product brochures, sales decks, and blog posts, that effectively communicates product value and differentiates Bankjoy’s offerings.

Product Positioning & Messaging: Create clear, concise, and differentiated product messaging that aligns with the company’s vision and resonates with target customers.

Sales Enablement: Equip the sales team with the tools and content needed to engage prospects and close deals, including sales presentations, objection handling guides, and product training materials.

Cross-Functional Collaboration: Work closely with product management, sales, engineering, and customer success teams to ensure alignment between product development, marketing initiatives, and client feedback.

Customer & Market Insights: Conduct research on customer needs, market trends, and the competitive landscape to inform and refine marketing strategies.

Campaign Management: Manage product marketing campaigns across multiple channels (email, social, paid, events) and ensure campaigns are optimized for lead generation and conversion.

Performance Metrics: Track and analyze the performance of go-to-market strategies and content initiatives, continuously optimizing to improve key metrics such as lead generation, conversion rates, and customer retention.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGo-to-Market StrategyMarket SegmentationContent CreationB2B SaaSFintechSales EnablementHubSpotGoogle AnalyticsCRM SystemsCustomer InsightsCross-Functional Collaboration