BillionToOne · 2 days ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

$150K/yr - $175K/yr

5+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

BiotechnologyGenetics

Insider Connection @BillionToOne

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Product positioning, messaging, and execution: Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with the target audience.

Ideate programs and campaigns: Partner with the marketing team to champion campaigns that will help move the needle with our audiences

Cut through the noise: Take sophisticated clinical products and simplify their benefits to effectively communicate the value

Collaboration with External Key Stakeholders: Interact with healthcare professionals, key opinion leaders, patient advocacy groups, and other relevant external stakeholders to drive product adoption and product loyalty.

Collaboration with Internal Key Stakeholders: Closely collaborate with the sales, medical, and customer service teams to ensure flawless messaging and execution of the product’s message. Be the “first line of defense” for the sales team when it comes to product marketing.

Cognitive Diversity: Collaborate with many different functions across the organization, including marketing, sales, medical, legal, and sales ops (to name a few) to arrive at the best outcome for our patients and providers.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing PrinciplesProduct Value PropositionsMessaging DifferentiationClinical Materials DevelopmentData InterpretationGlobal MarketingBrand MarketingData LeveragingProblem-SolvingCommunicationInterpersonal SkillsCollaborationAdaptabilityMarketingMasters in Business Administration

Required

Bachelors Degree, with 5+ years of experience marketing to healthcare providers, preferably in molecular diagnostics.

Supporting presentation/case study will be required.

Experience developing product value propositions and differentiated messaging

Solid knowledge of marketing principles, techniques, and best practices across multiple channels.

Experience building clinical materials (including slide decks and brochures) in partnership with design

Experience working alongside global and or brand marketing teams

Solid analytical skills to interpret internal data and leverage external data sources

Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders

Ability to adapt to a fast-paced and evolving market environment