Ceros · 3 days ago

Senior Product Marketing Manager

New York, NY

Full-time

Remote

Senior Level

$130K/yr - $150K/yr

5+ years exp

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Responsibilities

Define go-to-market strategies and product communication plans, develop marketing materials, and lead high-impact feature releases that drive adoption and revenue

Be the product champion within the marketing team: stay up-to-date with the roadmap, updates, and timelines

Work closely with Product Managers on targeted research, and user testing as part of roadmap development and execution

Coordinate initiatives across a cross-functional team including Product, Engineering, Marketing, Sales, Partnerships, and Customer Experience departments

Become an expert in the needs and aspirations of our business users and target personas: marketers and designers.

Turn customer insights into strategic content to help our GTM teams perform better.

Help craft the value proposition for new features and products.

Build, monitor, and optimize omni-channel marketing campaigns.

Research market trends and conduct user interviews to understand key customer segments — to inform what we build, and how we position and sell it

Convey product knowledge back to the marketing team sharing actionable insights to inform lead generation and adoption campaigns

Ensure the rest of the marketing team has a clear understanding of new and existing features, and that the internal documentation is up-to-date

Qualification

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