200+ applicants

Company

Original Job Post

Constructor · 2 days ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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Artificial Intelligence (AI)Machine Learning

Growth Opportunities

Hiring Manager

Emma Haskins

Insider Connection @Constructor

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Responsibilities

Market intelligence: Drive ongoing optimization of buyer personas, ICP, industry knowledge, and competitive intel. Contribute to core messaging and brand narratives that resonate with our target buyer personas.

Drive feature launch planning and execution in cooperation with product leadership and ensure internal and external launch readiness.

Assess the effectiveness of the marketing programs that support Constructor products on an ongoing basis, and report back to the business on required changes.

Work closely with analysts along with the CEO and Director of Brand & Content, as well as own G2 Reviews collaborating with Customer Success and Growth Marketing.

Create educational content in the form of blog outlines, tutorials, videos etc. in collaboration with growth marketing, sales, customer marketing and customer success.

Act as the primary thought leader for the products you support externally, including written works and potentially trade shows.

Collaborate with product management on roadmap and feature updates.

Collaborate with the content and growth marketing team on customer story and case study creation and angles etc to drive pipeline and adoption.

Partner closely with digital marketing on identifying demand gen related activities like keywords and market intent.

Partner with product and sales on the creation of demo flows and self-guided feature tours.

Qualification

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Product marketingSales engineeringCustomer successB2B SaaS marketing technologyECommerceROI-trackingGTM teamsInternal communication programsExternal communication programsICPNew product launchMarketing fundamentalsBusiness KPIsPipeline developmentProject managementProblem-solvingCommunicationCollaborationCreativityAmbitionAttention to detail

Required

At least 5 years of experience in product marketing, sales engineering, or customer success in B2B SaaS marketing technology, ideally in the eCommerce space

Ability to back up strategic insights with market evidence. Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.

Deep understanding and appreciation of GTM teams and needs

Proven experience collaborating and communicating with distributed cross-functional stakeholders and teams while understanding where there is a need or desired need versus a generic product marketing to do list

Proven success creating and maintaining both internal and external communication programs around products and ICP

Proven experience in successfully bringing new products to market and coordinating end-to-end launch execution

Strong marketing fundamentals, thinking critically, strategically and out of the standard boxes of B2B

Understanding of business KPIs such as developing pipeline for both new business and customer business

Ownership and growth mentality; the person in this role should be self-motivated with a desire to be creative and ambitious in the role

Excellent project management skills and attention to detail