Cynosure, LLC. · 1 day ago
Senior Product Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years exp
Maximize your interview chancesElectronicsFood and Beverage
Hiring Manager
Jennifer Meade
Insider Connection @Cynosure, LLC.
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Develop and execute comprehensive marketing strategies for our medical aesthetics portfolio that align with business goals and market trends.
Conduct in-depth market research to understand consumer needs, competitive landscape, and emerging industry trends. Utilize data-driven insights to inform product positioning and messaging.
Lead the planning and execution of successful product launches, ensuring cross-departmental alignment and resource allocation. Create launch materials and oversee the development of promotional campaigns.
Drive brand awareness and loyalty by creating compelling marketing collateral, including brochures, presentations, digital assets, social media content, and educational materials.
Develop and deliver best-in-class sales enablement content to boost sales productivity and ability to effectively position and sell our products and services. In partnership with the sales team and sales training, be the product expert that supports sales training and product knowledge.
As this is a medical space, you will have a pivotal role in managing KOL relationships for the purpose of delivering peer to peer education, executing strategic activities at medical conferences, and facilitating sales and marketing events. You will also develop and implement customer engagement strategies to build relationships with other industry professionals, and end-users in the medical aesthetics space.
Analyze marketing campaign performance metrics and sales data to assess ROI, refine strategies, and report results to senior management.
Embody and live our company Values.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Bachelor’s degree required
5+ years of experience in product marketing, preferably within the healthcare, pharmaceutical, or medical aesthetics industries.
Must be adept at prioritizing work and managing competing priorities effectively; effective project management skills are a must in this role.
Proven track record of successful product launches and marketing campaigns.
Strong analytical skills with the ability to interpret data and make strategic recommendations.
Excellent communication and interpersonal skills.
Ability to walk the line between technical product knowledge and effective marketing positioning and messaging.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Preferred
Master’s degree preferred
Knowledge of regulatory requirements in the medical aesthetics field is a plus.
Company
Cynosure, LLC.
We are a leading developer and manufacturer of light-based aesthetic and medical treatment systems.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2013-06-24Acquired
Leadership Team
Alivia Besse
Advanced Clinical Partner
Athena Lee
Chief Operating - R&D Officer - Director of Marketing & Product Development
Company data provided by crunchbase
