65 applicants

Company

Flexera · 1 day ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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H1B Sponsor Likely

Hiring Manager

Desiree (Mancillas) Loebach

Insider Connection @Flexera

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Responsibilities

Empower our partner network with internal and client facing resources needed to win in the competitive cloud services market

Enable our global salesforce to succeed in selling our market leading Cloud Cost Optimization to FinOps practitioners

Equip global marketing teams with product positioning & content strategies that will attract and convert interest from ideal customers

Work with our internal and external media and analyst resources to build awareness and understanding of Flexera’s Agility, Insights and Operations solutions and products for positive perception and placement in media and analyst reports (Magic Quadrant, Waves)

Partner with the creative team to produce a regular cadence of best-in-class conversion and SEO-optimized content including whitepapers, ROI calculators, capability assessment tools, videos, podcasts, infographics, proprietary research reports, customer stories, blogs, case studies, FAQs, webinars, data sheets, demos, solution guides, battle cards, talk tracks, sales decks and more that emotionally connect with buyers at the right time to assist sales across all funnel stages, fuel demand generation campaigns and drive audience to consume, share and comment

Amplify content via all our distribution channels – owned (web, digital), earned (PR, AR, thought leadership) and paid (demand gen, events)

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketing experienceCloud Cost OptimizationGo-to-market plansSoftware industry experienceBusiness intelligence toolsSalesforceMarketing automationCross-functional collaborationData normalizationITAM platformsProduct management experienceDirect sales experienceSEO knowledgeConversion optimizationStrategic planningObjective-driven reportingEmpathy for buyers

Required

5+ years minimum product marketing experience with at least 2 years in a software or technology company

BS in marketing or equivalent, MBA preferred

Proven track record developing and executing metrics-driven go-to-market plans for a product or solution portfolio in partnership with cross-functional teams spanning product management, engineering, marketing and sales

Software and/or technology market/industry experience desirable with knowledge of cloud management, data normalization, ITAM platforms a plus

Product management or direct sales experience a plus

Strong software/technology industry network

Proven product and solution market messaging and storytelling experience and expertise

Basic SEO and conversion-optimization knowledge

Strong ability to take initiative, collaborate and drive results through a global team

Strong written/oral communications

Analytical, strategic, objective-driven planning and reporting

Deep experience with business intelligence tools, Salesforce, and marketing automation

Empathetic to buyers, customers, users, and sales resources

Preferred

MBA preferred

Company

Flexera

Glassdoor

4.0

Flexera Software helps application producers and enterprises increase application usage and the value they derive from their software.

Founded in 2008

Itasca, Illinois, USA

1001-5000 employees

https://www.flexera.com

H1B Sponsorship

Flexera has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (11)

2022 (20)

2021 (18)

2020 (20)