HappyCo · 2 days ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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AppsAsset Management

Growth Opportunities

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Responsibilities

Work closely with our marketing, product, design, sales and customer success leaders to develop the launch plan for new products and features, managing the cross-functional activities and communications required to successfully launch new products to market

Work collaboratively with the product research team to develop deep domain knowledge of our buyer, influencer and user personas through qualitative and quantitative research; and with our product team, develop, standardize and maintain the persona framework companywide

Develop the product positioning and messaging hierarchy for new products: effectively differentiate our products from competitors and alternative solutions in the marketplace and highlight key differentiators by personas through a consistent brand voice

Collaborate with product and design teams to stay up-to-date on the latest market, industry and competitive research to effectively position our products, highlight key advantages and determine the pricing strategy

Collaborate with product, marketing and sales to define compelling product packaging, bundling and pricing strategies

Build programs and processes that simplify our ability to message product features and benefits internally and externally, to all key stakeholders across the business as well as customers

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing experienceProduct marketingGtm strategyProduct launch planningPersona developmentMarket researchCompetitive researchProduct positioningFeature messagingWebsite copyVideo scriptsCase studiesSales collateralSales presentationsSales toolsMotivated individualKpi trackingMarketing performance analysisProgram optimizationAsynchronous communicationProblem-solvingHard-workingTeam playerCross-functional collaborationB2BSaaSWebinarsCustomer SuccessLeadershipCommunication

Required

7+ years marketing experience with 5+ years in product marketing

Experience in GTM strategy, product launch planning, persona development, and market, industry and competitive research

Extensive expertise in creating product positioning, feature messaging, website copy, video scripts, case studies, sales collateral, sales presentations and sales tools

Data-driven, highly motivated individual who is inspired to outperform KPIs and obsessively reports on marketing performance and optimizes programs based on results

Team player who works cross-functionally with respect, efficiency and effectiveness

Ability to thrive in a fast-paced environment across multiple time zones (US and AUS) that require effective asynchronous communication

Preferred

Have successfully led the product marketing function for a multifamily B2B SaaS company with stellar results

Have experience creating and hosting webinars for new product and feature launches that provide viewer confidence to effectively address pain points; and working with our customer success team, determine the cadence, topics, production and hosts for product webinars outside the launch cycle