HealthMarkets, Inc. · 10 hours ago
Senior Product Marketing Manager
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Health InsuranceInsurance
Growth Opportunities
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Responsibilities
Develop and implement comprehensive marketing strategies for health and supplemental insurance products.
Collaborate with product development, sales, and customer service teams to ensure alignment and effective communication of product value.
Conduct market research to identify trends, customer needs, and competitive landscape.
Create compelling marketing materials and campaigns to drive product awareness and adoption.
Analyze marketing performance metrics and adjust strategies to optimize results.
Qualification
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Required
0-5 years of experience in product marketing, preferably in the insurance or healthcare industry.
Strong analytical skills and ability to translate data into actionable insights.
Excellent communication and presentation skills.
Proven ability to manage multiple projects and meet deadlines.
Preferred
Bachelor's degree in Marketing, Business, or a related field is preferred.