Insightful · 1 day ago

Senior Product Marketing Manager

New York, United States

Full-time

Remote

Senior Level

$160K/yr - $180K/yr

5+ years exp

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Hiring Manager

Zorana Stracenski

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Responsibilities

• Positioning & Messaging: Develop compelling positioning and messaging for Insightful’s Workforce Intelligence platform that resonate with IT leaders, operations teams, and executives

• Market Intelligence: Stay on the pulse of industry trends, customer pain points, and competitor offerings to refine strategies and highlight differentiators

• Sales Enablement: Equip the Sales team with clear value propositions, customer success stories, and persuasive collateral to accelerate deal velocity

• Go-to-Market Strategy: Drive GTM strategies for new product launches, product updates, and market expansions to maximize adoption and growth

• Thought Leadership: Collaborate with the Marketing team to create impactful assets like thought leadership articles, whitepapers, videos, and webinars focused on Workforce Intelligence

• Customer Advocacy: Build relationships with key customers to capture feedback, develop case studies, and spotlight success stories

• Cross-Functional Collaboration: Partner with Product, Engineering, and Customer Success teams to ensure alignment on market needs and product priorities

• Impact Measurement: Analyze the effectiveness of marketing initiatives and iterate to improve performance and ROI

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingWorkforce AnalyticsGo-to-Market StrategySaaSB2B TechnologyMessaging DevelopmentCross-Functional Collaboration