interface.ai · 2 days ago

Senior Product Marketing Manager

United States, Remote

Full-time

Remote

Senior Level

$145K/yr - $175K/yr

7+ years exp

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Responsibilities

Develop and execute comprehensive product marketing strategies for enterprise AI solutions targeting financial institutions.

Collaborate with product management and sales teams to define product positioning, messaging, and value propositions that resonate with our target audience.

Lead the creation of sales enablement materials, including presentations, case studies, and product demos, to support the sales process.

Drive go-to-market strategies for new product launches and feature releases, ensuring alignment with business goals and market demand.

Conduct market research and competitive analysis to inform product strategy and positioning.

Analyze customer insights, market trends, and feedback to refine messaging and identify growth opportunities.

Work closely with the demand generation team to develop and optimize marketing campaigns that drive lead generation and customer acquisition.

Manage relationships with industry analysts, media, and other external stakeholders to enhance brand visibility and market leadership.

Qualification

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Product MarketingEnterprise SaaSSales-led GrowthMarket ResearchCompetitive AnalysisB2B SaaSProduct PositioningCustomer Insights AnalysisFinancial Services ExperienceLead GenerationStakeholder Management