128 applicants
Marketlab ยท 2 days ago
Senior Product Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years exp
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Hiring Manager
Steve Bramble
Insider Connection @Marketlab
Responsibilities
Own the development of marketing plans for 2-3 product categories, working closely with product managers to understand the unique features, benefits, value proposition, and target audience of each product.
Collaborate with product managers to formulate and own effective GTM marketing strategies for new product launches, ensuring a seamless introduction of products into the market.
Create marketing campaigns that demonstrate a deep understanding of the customer and effectively communicate the value propositions associated with the products in your categories. Competitive intel, understand customer workflows, and dynamics.
Execute all marketing tactics to support the GTM and marketing plans, activating an omni-channel, integrated marketing approach across various channels such as email, direct mail, and social media.
Leverage expertise in optimizing the marketing funnel to identify opportunities for improvement and implement strategies to drive conversions and sales growth.
Analyze incoming marketing requests from product or sales teams and evaluate their alignment with the strategic marketing plan. Determine whether requests should be executed upon and provide guidance accordingly.
Understand the needs of the sales team and develop the necessary materials, including sales collateral, presentations, and training materials, to equip them with the tools required for successful B2B and distributor engagement.
Establish benchmarks and tracking mechanisms to monitor marketing performance and report out on results to stakeholders, providing insights and recommendations for improvement.
Work closely with the content & creative team, serving as the main point of contact, to brief in marketing requests and ensure the timely delivery of high-quality marketing assets.
Qualification
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Required
Bachelor's degree in Marketing, Business, or a related field.
Minimum of 5 years of experience in a product marketing role working directly with product management teams.
Experience working for or with healthcare distributors or medical supply manufacturers.
Well-rounded marketing skill set with a solid understanding of various marketing disciplines including email, direct mail, and social media
Proven track record of developing and executing successful marketing strategies and go-to-market plans.
Strong analytical skills with the ability to track and interpret marketing performance metrics.
Excellent communication and presentation skills to effectively convey marketing strategies and plans to cross-functional teams and stakeholders.
Ability to work independently and manage multiple projects simultaneously.
Strong team player with the ability to collaborate and influence cross-functional teams.
Creative thinking and problem-solving skills with a customer-centric mindset.
Company
Marketlab
MarketLab is a hospital & health care company that offers medical and laboratory supplies and equipment.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Tom Hill
Chief Executive Officer and Board Member
K
Kerri Milarch
COO
Recent News
Company data provided by crunchbase
