200+ applicants

Company

Original Job Post

Mixpanel · 2 days ago

Senior Product Marketing Manager

San Francisco Bay Area

Full-time

Onsite

Senior Level

$187K/yr - $229K/yr

3+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

AnalyticsMobile Apps

H1B Sponsorship

Comp. & Benefits

Hiring Manager

Katie Firstenberg-Scherer

Insider Connection @Mixpanel

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Crafting compelling positioning and messaging that clearly articulates the value and unique advantages of products to prospective customers, emphasizing storytelling

Supporting the development and execution of innovative strategies to drive demand and website conversions, ensuring alignment with overall business goals and market needs

Conducting market and competitive research to understand prospective customer needs, preferences, and pain points, integrating these insights into marketing strategies

Collaborating closely with product management, sales, and customer success teams to gather feedback and ensure a seamless customer experience. Leading sales enablement efforts

Partnering with demand generation to implement targeted marketing campaigns to drive awareness and engagement, utilizing a mix of digital, event, and content marketing techniques

Measuring and analyzing the effectiveness of marketing initiatives, leveraging data in Mixpanel to make informed decisions and optimize future efforts

Ensuring consistent messaging and branding across all marketing materials and channels. Developing and executing a strategic content calendar

Staying ahead of industry trends and competitor activities to foster a culture of innovation and continuous improvement

Driving monetization and expansion initiatives, identifying opportunities to increase revenue through new channels, upselling, and cross-selling strategies

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2B SaaSMarketing StrategyMarket ResearchData-Driven Decision-MakingProblem-SolvingCommunicationAnalyticalCollaborationCreativity

Required

Has bachelor's degree. An MBA is a plus

Minimum of 3 years of experience in product marketing, preferably in the B2B SaaS sec

Proven ability to support the development and execution of successful marketing strategies for software products or services.

Excellent communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences

Strong analytical skills, with experience in market research and data-driven decision-making

Demonstrated ability to work collaboratively across functions and lead through influence

Creative thinker with a passion for innovation and a customer-first mindset.

Benefits

Comprehensive Medical, Vision, and Dental Care

Mental Wellness Benefit

Generous Vacation Policy & Additional Company Holidays

Enhanced Parental Leave

Volunteer Time Off

Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

Company

Mixpanel

Glassdoor

3.8

Mixpanel is helping the world learn from its data by offering event analytics everyone can use

Founded in 2009

San Francisco, California, USA

201-500 employees

http://www.mixpanel.com

H1B Sponsorship

Mixpanel has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (5)

2022 (21)

2021 (9)

2020 (14)