Nomi Health · 4 hours ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

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FinanceHealth Care

Comp. & Benefits

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Responsibilities

Develop a deep understanding of the healthcare payments landscape, including key challenges, trends, and the needs of healthcare providers. Stay informed about competitors and evolving market dynamics.

Craft clear, compelling narratives that highlight the unique value of our platform to healthcare providers, directly addressing their needs and challenges in interacting with payors.

Work closely with cross-functional teams to plan and execute product launches, focusing on features and services that enhance the provider experience and improve transactions with payors.

Provide the sales team with tools, resources, and training to effectively communicate our value proposition to healthcare providers.

Gather feedback from providers, conduct interviews, and analyze usage data to inform marketing strategies and product development, ensuring our offerings resonate with provider needs.

Partner with product development, marketing, and sales teams to ensure alignment on product messaging, go-to-market plans, and growth initiatives focused on the provider experience.

Develop educational and persuasive content that demonstrates how our platform simplifies healthcare payments and improves operational efficiency for providers.

Lead strategic growth initiatives that align with business objectives, focusing on expanding our provider base and enhancing their experience.

Identify and build relationships with key industry partners to enhance our platform offerings and maintain a competitive edge.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingHealthcare PaymentsGo-To-Market StrategyCRM SystemsMarketing AutomationGrowth Initiatives

Required

Proven experience in product marketing, with a focus on developing and executing strategies that drive business growth.

Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field.

Strong understanding of the healthcare payments ecosystem, specifically transactions between payors and providers.

Ability to think strategically and align marketing efforts with long-term business goals, focusing on provider satisfaction and growth.

Exceptional written and verbal communication skills, with the ability to craft clear, compelling messaging that resonates with diverse audiences, particularly healthcare providers.

Proven track record of working effectively across multiple teams (product, sales, marketing) to execute go-to-market strategies and align on business objectives.

Experience in developing growth initiatives that lead to measurable results.

Strong ability to analyze data, gather insights, and use this information to drive decisions and shape marketing strategies.

Ability to work independently and manage multiple projects in a fast-paced, dynamic environment.

Familiarity with product marketing tools, CRM systems (e.g., Salesforce), and marketing automation platforms.