Qdrant · 7 hours ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

5+ years exp

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Responsibilities

Lead the development of a robust product marketing function, driving strategic product positioning and maximizing adoption across key customer profiles.

Craft clear, compelling value propositions and positioning strategies that resonate with users at every stage of their journey, ensuring consistent messaging and engagement.

Create and execute tailored product marketing strategies for both Sales-led and Product-Led Growth (PLG) motions, positioning Qdrant as the go-to solution in the vector database space.

Develop a suite of high-impact content, collateral materials, and resources that empower the GTM team to effectively drive product adoption, user engagement, and market success.

Collaborate closely with GTM, product, and engineering teams to ensure cohesive positioning, strategic alignment, and clear communication of priorities.

Conduct in-depth market analysis to uncover key differentiators, enabling the development of messaging that clearly sets Qdrant apart from alternatives.

Produce detailed case studies and success stories that highlight the real-world impact and key features of Qdrant’s products.

Partner with product and sales teams to perform rigorous customer and market research, ensuring that marketing strategies are deeply informed by user needs and market trends.

Provide the GTM team with comprehensive training and resources, ensuring they are fully prepared to effectively sell and promote Qdrant’s offerings.

Craft blog posts featuring specific concepts or features of Qdrant to increase visibility of the full breadth of Qdrant’s capabilities.

Constantly identify opportunities to better position our products and features across our web properties.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketing experienceB2B SaaS experienceTechnical background in databasesContent writingSales enablementExperience as data scientistExperience as software engineer