The Sage Group ยท 21 hours ago
Senior Product Marketing Manager
United States
Contract
Remote
Senior Level
$90/hr - $90/hr
5+ years exp
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Responsibilities
Develop and refine product positioning, messaging, and value propositions for our enterprise cloud security products, ensuring alignment with customer needs and market trends.
Conduct thorough market research to identify opportunities, assess competitor strategies, and analyze customer feedback to inform product development and marketing initiatives.
Lead the go-to-market strategy for product launches, including collaboration with product management, sales, and customer success teams to ensure a cohesive approach.
Create compelling marketing collateral, including case studies, white papers, presentations, and web content, that clearly articulates the benefits of our cloud security solutions.
Develop and deliver training programs and resources for the sales team to enhance their understanding of product features and benefits, enabling them to effectively communicate value to potential customers.
Engage with customers and prospects to gather insights, understand pain points, and build relationships that inform product development and marketing strategies.
Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and campaigns, using data-driven insights to optimize strategies.
Collaborate with product management, engineering, and customer success teams to ensure alignment on product development and marketing efforts, fostering a culture of teamwork and innovation.
Qualification
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Required
Bachelor's degree in Marketing, Business, or a related field
5+ years of product marketing experience, with a focus on enterprise cloud security products, ideally from a recognized technology company
Strong understanding of cloud security concepts, market dynamics, and customer needs in the enterprise sector
Proven ability to develop and execute successful marketing strategies that drive product adoption and customer satisfaction
Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and effectively
Experience with digital marketing channels and tools, as well as data analytics to measure performance and optimize campaigns
Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines
Preferred
MBA preferred
Company
The Sage Group
The Sage Group, a 24 Seven company, is a leading talent solutions firm with a fine-tuned approach in the marketing, technology, and business operations space.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Aimee Moyer
Partner Marketing at Google
Andrew Rieger
Partner Marketing Manager at Google Cloud
Company data provided by crunchbase
